From the new World Media Watch up now at
http://www.zianet.com/insightanalyticalTomorrow at Buzzflash.com
4//Arab News, Saudi Arabia Wednesday, 22, February, 2006 (23, Muharram, 1427)
http://www.arabnews.com/?page=1§ion=0&article=78200&d=22&m=2&y=2006 ZOGBY SAYS SAUDIS NEED BETTER PR STRATEGY IN US
Javid Hassan, Arab News
RIYADH, 22 February 2006 — The Kingdom needs to hone the communication skills of “smart Saudi women” to put across its message effectively to the American audience, said a prominent Arabist intellectual from the US during a press conference here yesterday.
“The country is wasting its resources in trying to reach out to the Americans through their media. Such a strategy has turned out to be counter-productive,” James Zogby, president of the Arab-American Institute (AAI), told mediapersons at the Council of Saudi Chambers of Commerce & Industry (CSCCI).
Pointing out that Saudi Arabia should review its communication strategy, Zogby said talented Saudi women from the mass media could be mobilized to explain the Saudi point of view to the target audience, such as the American youth, the elite, opinionmakers and other influential people in the US.
Zogby also disclosed that current thinking in the US administration was in favor of relaxing visa restrictions for students and businessmen wishing to visit the US. “They do realize that they were overreacting to events in the aftermath of Sept. 11. New procedures would be put in place by the State Department. As a result, the restrictions would be eased somewhat,” he said.
He said it was a smart move on the part of the Saudi government to try to send more students to the US. This would increase pressure on the State Department to rationalize the visa procedure for both students and the business community.
MORE