Remember the 1984 Apple Commercial at the Super Bowl?

[Gabi Hayes]

http://img.photobucket.com/albums/v451/penn2988/conventionspeech.bmp

[evlbstrd]

1. My trusty Mac will help to protect me.

[bbinacan]

2. I remember it

like it was yesterday. Apple hated it and it ran only once, I think. Yet it is still considered one of the best (or most popular) Superbowl ads.

[evlbstrd]

12. Apple didn't hate it.

That was the plan. I believe it worked.

[onehandle]

13. Yep. nt

[bbinacan]

16. I could have sworn

I heard this on a show about Supebowl ads. Maybe I confused this with another ad.:shrug:

[evlbstrd]

18. Wikipedia says this about it:

According to the book The Mac Bathroom Reader by Owen Linzmayer:
The board hadn't demanded the commercial be killed, nonetheless Sculley asked Chiat/Day to sell back the one and one half minutes of Super Bowl television time that they had purchased. The original plan was to play the full-length, 60-second 1984 spot to catch everyone's attention, then hammer home the message during a subsequent commercial break with an additional airing of an edited 30-second version.

Defying Sculley's request, Jay Chiat told his media director, Camille Johnson, "Just sell off the thirty." Johnson laughed, thinking it would be impossible to sell any of the time at so late a date, but miraculously, she managed to find a buyer for the 30-second slot. That still left Apple with a 60-second slot for which it had paid $800,000.
The decision whether to run the commercial was left to VP of Marketing William V. Campbell and Executive VP of Marketing and Sales E. Floyd Kvamme. In the end, the two decided to run the commercial.

[bbinacan]

23. Thanks for the info. n/t

[Gabi Hayes]

3. I'm soooohhh wasted! That's my skull!

[Gabi Hayes]

4. hey...*....KMFA

[Gabi Hayes]

5. tweaker alert

[bbinacan]

6. LOL, I didn't

look at the link until now. I thought it was a link to the actual commercial. Too funny.

[Gabi Hayes]

7. leaders lead by example, yes?

[Big Kahuna]

8. Remember the Commodore Vic 20 ads with Cap'n Kirk?

[AX10]

9. KICK

[Gabi Hayes]

10. photoshop.....op

[Gabi Hayes]

I/m good....

are you?

[annabanana]

15. wow

that's one striking get-up

[JuniperLea]

11. Pay no attention to the man behind the curtain!

n/t

[MoeHayNow]

14. Nicely done!

Although a bit too frightening for younger viewers.

I loved that commercial, but I'm a Mac guy.

[KyuzoGator]

17. Even better, the original Mac magazine ads had Bill Gates' endorsement.

nt

[underpants]

19. No but it seems to have stayed in the hearts of all the nerds

because they keep bringing it up (not you mind you). I find the whole thing amusing.

[radio4progressives]

20. I didn't watch tv then, what was the commercial?

I don't remember it because i didn't see it... and haven't heard anything about it.. details?

[Synnical]

21. Here's the link to view

http://www.apple-history.com/movies/1984.mov

Takes awhile to load, you'll need to be patient.

[alcibiades_mystery]

22. It only played once

So if ya missed it, ya missed it.