O.K., I've Heard The Hymn Commercial 3 Times In The Last 30 Minues On CNN

[Dinger]

What the hell?

[GreenPartyVoter]

1. What's the hymn commercial and why are you making yourself watch CNN?

[Dinger]

2. I'm On A Computer Up In A Loft, And CNN Is On Downstairs

I can hear it. That'll change momentarily.

[EST]

3. It's indicative of the true r/w fundie slant of the cnn

audience. The apologists can say what they want, but the marketers know what works, where the money is.

[in_cog_ni_to]

4. It's how they compete for RW religious wacko nut job FAUX news viewers.

:eyes: Like RW wacko nut job FAUX news viewers even know CNN exists. I've said it before and I'll say it again. IF CNN really wants to have the MAJORITY of viewers, they'd play to the PROFRESSIVE/Democrats/Liberals (The ACTUAL MAJORITY in this country), but they want FAUX news viewers, for some reason. Don't ask me why they're cutting off their noses to spite their faces. STOOOOPID, IMCPO.

[Acryliccalico]

5. That commercial drives me nuts!

:crazy: :kick: How many times are they going to run it. x(

[Perky]

9. WHy does it drive you nuts?

Turn the channel...mute it..... no reason to let it drive you nuts.

[Acryliccalico]

16. Am too far away from remote. LAZINESS on my part.

It will eventually get to the point where I will have to get off the computer and get the remote but not there yet, am too busy. :shrug:

[DeepModem Mom]

6. Not sure, Dinger, but I think commercials may vary among markets --

I've noticed a difference viewing in different cities. Also, I think there's a possibility that these commercials are through the cable, or satellite, company and not CNN. Anybody know anything about this?

[Neil Lisst]

10. You're right.

I have not seen or heard it yet, so don't know what is being spoken of, but I can tell you that you buy advertising by picking the shows you want, the days you want, and the times you want.

You sit down with the schedule and you buy certain shows at certain times. Sometimes you want the same commercial running on several cable channels at once. Obviously, when you make a media buy for TV time, you pay according to the demand for the channel. Your money will go farther if you are buying Lifetime or Animal Planet than MTV or TNT.

I'll have to hear and see the commercial in question to opine further.

[DeepModem Mom]

30. Thanks, Neil! nt

[Perky]

7. You folks should understand what is going on here.

Cable networks do not control all commercial programming Local Cable providers get about 20% of the commercial slots. THe folks hawking the Hymns CD more likely buying the advertising slot form the local cable provider in multiple markets If the local cable company does not have alot of sales for CNN on Sundays...THey will re-run the same commercial again and again. Otherwise there would be dead air.


That is why you see any ad in bunches. The Hymn advertiser probably thought that Sunday Morning are a good time to advertise,

The way this generally work is you buy a block commitment of spots and you give the cable operator 10 networks to advertise on. My suspicion that local retail doe not spend alot of ad dollars in January. Because of all the money they spent for the holidays. So the commercial that do get get bought are played a lot more.

[Neil Lisst]

14. You are on target.

I had not read your post when I made my other post on this topic.

I agree with your comments. It's Sunday, and someone bought time for Sunday because of that. It's just marketing, not politics by CNN.

[Acryliccalico]

19. I do not have cable. I have satellite = same commercials?

[Neil Lisst]

21. No.

Cable and dish are separate vendors. They may carry the same programs, but have different advertising.

It all depends on the market you wish to reach.

[Acryliccalico]

25. Well getting same multiple religious commercials on satellite. n/t

[Neil Lisst]

26. That means the advertiser bought ads for dish, too.

Cable and Dish are competitors, and most people have one but not both. If you want to reach both markets, you have to buy both markets.

[Acryliccalico]

28. Sounds like some big money going into this.

I know it is sunday but they are beaming this all over the world via DirecTV. Am I wrong? Or how does that work? This is not the first time for this commercial being run multiple times on dish.

[Neil Lisst]

32. Cost varies with time of day and day of week.

Sunday morning is a cheap time to buy TV advertising. So is the middle of the night.

[Acryliccalico]

34. Thanks......... :) ........n/t

[Perky]

35. I am stumped

I don't know how it works wtelite Provdith satellite. Although I suspet the Satelite providers sell slots as well....rather than taking an entire feed from the network.

I only suggest that btwo feeds because I can't imagine CNN runs one for cable and one for sat.

[malaise]

8. It costs them nothing

It's one of their companies. Funny how I don't hear what I don't want to.

[Perky]

12. OH Time Life???

I suspect they do pay. becsue it more likely local sales then a national buy and even if they wer sold by VNNN I supect that they would still have to pay because of accounting regulation. Why would TW want to give away add slots for internal uuse rather than making money off the slots.

[Neil Lisst]

33. Yes, they definitely PAY.

Even if the station (CNN) or cable operator (Warner, for example) is owned by the same company as the advertiser, there's no free lunch when it comes to TV ads.

[mikelewis]

11. The only ones still watching network news are the fundies, they have to...

advertise to thier audience. CNN is no different that FOX news.

[Dr Fate]

13. It is so he religious right can exert more content-control over the news.

If they can threaten to pull advertising dollars, they can control content.

[Perky]

17. Oh Please

First of all... the Religious Right does not have an exclusive on Hymns.
Secondly....the ads in question were not even produced by a Religious Rights organization.... It was done by TIne Warner... who is looking to make a buck in a niche market.

Third the copmmerical are almost defintely local origination ad buys rather than a nationl buy by Time Wardn/ A nationally broaccasted commerial on CNN probaly cost about $50K a pople Time Warner is not not goinf to spend that type of money on any CD compilation


That would be like a localroofing contractor taking out a full page add in the Sunday NY Tiames.

[Dr Fate]

18. Oh...It's merely Time Warner peddling RW culture on a News station...

...How does this change anything I said?

Advertisers do indeed try to exert control of the content of the "programming" they support.

[Left Is Write]

27. Hymns are not "right wing culture."

Personally, I love the traditional hymns, and I'm nowhere near the right wing.

(BTW - I thought Time Warner owned CNN? Do they have to pay for ad time on their own station?)

[Dr Fate]

29. Oh- I thought it was that Christian "Rock" crap. My bad.

I'm in CA, and I see freaking Christian "Rock" commercials all the time...

I actually love old Southern gospel tunes myself- but this Christian Rock crap pretty much is right-wing, left behind stuff.

[TahitiNut]

15. Cable commercials are very often LOCALLY designated

Cable operators make a BIG deal out of how commercials can be very focused on specific regions and localities. Thus, while program content is ubiquitous, commercials are not. How amn times have you seen commericals for local businesses? Do you really think they pay to have those aired on the other side of the country?

[annabanana]

20. that said..

I'm kind of surprised to see these ads clustered so heavily on Long Island..I wouldn't have supposed this to be a prime market for them..

[NNN0LHI]

23. Good point. I don't think I have seen the ad here in the Chicago-land area?

I think we are getting something else here that sells better to this market.

Don

[TahitiNut]

31. When the ads clearly target a demographic other than mine ...

... I'm led to question whether the program content is also biased to that demographic. Clearly, I DON'T watch Fox-anything.

[Bill McBlueState]

22. that never plays here

My parents live in southern Ohio and those commercials always run there. But here in godless New England, it seems they don't want to waste their money on the ad buy.

[NNN0LHI]

24. I've not seen it either n/t