Muhammad Ali sells rights to name

[DoYouEverWonder]

11 April 2006

Entertainment and licensing firm CKX has bought the marketing rights to the name of boxing legend Muhammad Ali.

The boxer, who was born Cassius Clay, sold the rights to his image and name in a $50m (£28.6m) cash deal which also covers certain trademarks.

Ali, 64, and his wife are expected to "actively work with CKX to continue to promote his ... legacy throughout the world," the entertainment group said.

CKX also controls the rights to Elvis Presley's music and Graceland home.

http://news.bbc.co.uk/2/hi/business/4901662.stm

[killerbush]

1. He just made a cool 50 mil

[Maven]

2. This is interesting

since he once sued Playgirl magazine for using his identity.

I wonder if that's what gave him the idea to cash in...