Heinz Deli Mayo Ad

[FourScore]

Run time: 00:31 https://www.youtube.com/watch?v=NrXLlYweows   Posted on YouTube: June 18, 2008 By YouTube Member: Views on YouTube: 0   Posted on DU: June 24, 2008 By DU Member: FourScore Views on DU: 1017

 
Heinz pulled this ad after letting it run for a week because 200 people complained it was not suitable for children to watch.

[WillParkinson]

1. You're kidding?

I thought it was hilarious. I sent the link to many friends who also found it funny. I know it made right-wingers heads explode but, and be honest, isn't that just a bonus?

[meegbear]

2. Nope ...

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=221&topic_id=78486&mesg_id=78486

[YOY]

3. Fricking hilarious

Jebus I hate fundies....

[MuseRider]

4. Well golly gee

I think my marriage just crumbled and my children are now warped beyond repair knowing that all families are not as angry and distant as mine is.

:sarcasm: of course

I think it is a delightful advertisement. Perhaps 500 pro letters would change their mind?

[Renew Deal]

6. It's a good ad, but the kiss in unnecessary.

I don't understand how that helps sell mayo. :shrug:

[Labors of Hercules]

8. Isn't it kind of the point that he Kisses his husband goodbye?

nobody would say it wasn't necessary if it was a woman. That's the twist.

[Renew Deal]

9. Exactly

That's kind of what I'm saying. It seems that Heinz is trying to make a point.

[Labors of Hercules]

13. What I mean is that's what gets your attention...

From a marketing standpoint it's what will make people remember the commercial and talk about it.

[mopinko]

20. the ad is nothing without the kiss.

i love it. i think it is cute as can be.

[1Hippiechick]

22. Not at all. It was explained that the mayo was so good, it was like having a deli at home, and the

guy in the kitchen is actually supposed to be mom preparing the food. How many people would have ever made that connection? Lousy commercial or lousy excuse to backtrack that it was a gay commercial, IMHO.

[WillParkinson]

19. I believe the point...

Is that their mayo makes "Mum" seem like a deli shop owner. It's not a "gay" thing as much as it's a "deli-mayo" thing.

[1Hippiechick]

23. Absolutely. Didn't see your post until after I had posted explanation above.

[Labors of Hercules]

7. I loved it!

*sigh* And to think, people accused ME of bigotry because I forgot to include the word "fundamentalist" in my title... :shrug:

[ronnykmarshall]

12. Perhaps not buying their shit might get their attention.

[Renew Deal]

5. Bold ad

I'm surprised they show ads like that on TV. Is that common in Europe?

[libodem]

10. Ahhh

That's sweet. Too bad it was pulled. It's cute.

[ronnykmarshall]

11. That is so funny!!

[Renew Deal]

14. Congratulations!

I saw the happy news and the great pictures the other day. You all looked so happy. I wasn't logged in so I couldn't post, so... Congratulations!!!

[YOY]

15. Did Ronny get married?

n/t

[Renew Deal]

16. Yes

http://journals.democraticunderground.com/ronnykmarshall/148

[YOY]

17. Congrats Ronny!

You guys make a cute couple!

[ronnykmarshall]

18. Thank you!

Yeah it was a great day.

[WillParkinson]

21. My letter to Heinz

From your website:
Diversity

One very important ingredient in the Heinz family of products is Diversity.


Diversity is recognizing and understanding the differences in culture, beliefs, and values each of us brings to the workplace.

At Heinz, we strive to encourage and foster a global workforce where all employees are valued and respected. It is this skilled and talented workforce that enables Heinz to realize its full potential and to be more responsive to the needs of our customers.

Diversity is a key ingredient in achieving future successes with employees, customers and suppliers at Heinz.
---
How much diversity is there when you pull an ad because 200 people complain?

The ad, "Mum", was in no way offensive. It was clever, well written, and just downright funny.

I'm greatly disappointed that Heinz buckled to pressure because others don't agree with the diversity that you espouse.

[1Hippiechick]

24. Only 200 people complained directly to Heinz - they can't measure word-of-mouth or the numbers who

didn't formally complain. Had to nip it in the bud before it mushroomed out of control a la far Right, IMHO.