$1.5m for 3 weeks on cable starting Sunday. This is the first issue ad launch post-election.
http://tpmelectioncentral.talkingpointsmemo.com/2008/11/boniors_group_goes_up_with_ad.phpBonior's Group Launches TV Ad Campaign Pushing Labor's Agenda
By Greg Sargent - November 14, 2008, 9:50AM
Here's a look at the new ad I reported on yesterday that David Bonior's pro-labor group is launching nationally -- it's a fun spot that's pushing the new government to pass the Employee Free Choice Act, one of labor's top agenda items:
It's the first advocacy ad greeting the new order in D.C. Bonior's group, which is called American Rights at Work, tells me that the spot will air for three weeks on national cable -- CNN, MSNBC, and CNN Headline News -- making this something of a significant buy.
Separately, as also noted here, some of the nation's top labor leaders gathered in DC yesterday to discuss a new campaign they're launching to secure passage of the Employee Free Choice Act, which would make it easier for workers to unionize in various ways. At the meeting, which was attended by top officials from the AFL-CIO and AFSCME, among others, the labor bigs talked about launching a huge nationwide field operation and the formation of a media fund to possibly go up on the air to push for the measure.
It's worth noting that labor may in some ways play a different role this time than they did during the Clinton years. The big unions are hoping for a role more akin to the one they played during the campaign, staking out a populist left flank for the administration and helping push its evolving agenda.
In other words, the big unions are envisioning more of a cooperative role with the administration than during the Clinton years, when the battles over NAFTA set up more of a confrontational situation. The more cooperative spirit is born largely of a sobering sense of just how big an opportunity the left and Dems have on their hands, and a desire not to blow it.
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