OnSlaught: Talk to your Daughter Before the Beauty Industry Does

[MsRedacted]

Run time: 01:18 https://www.youtube.com/watch?v=JaH4y6ZjSfE   Posted on YouTube: October 01, 2007 By YouTube Member: Views on YouTube: 0   Posted on DU: October 05, 2007 By DU Member: MsRedacted Views on DU: 1303

 
Here comes happy.

[MsRedacted]

1. kicking

[NotGivingUp]

2. Excellent. I'm so sick of this shit. It's gotta stop somewhere. n/t

[EFerrari]

3. I'm SO glad you posted this.

I have three nieces and am watching the oldest one being eating up by this cr@p.

Little girls shouldn't have to feel like they're in drag IN THEIR OWN BODIES.

Thank you, from a survivor

:applause:

[MsRedacted]

12. SF look at my post abt brand self-ish ness below.

[antigone382]

4. Interesting...

I first read about the "campaign for real beauty" in Bitch Magazine a year or so ago. I don't know exactly how to feel about Dove's sincerity in all this, being a massive skin care product corporation and all, but I was completely shocked and disgusted at the dismayed responses of some peeps, for example Richard Roeper, to the campaign's billboards, which featured *normal, healthy, attractive* women in their skivvies...I would have thought most men would be happy to see that, but it seems these guys think billboards are some kind of protected fantasy land where only air-brushed stick woman with all the appropriately puffed up sections of their anatomy are supposed to exist. Bizarre..

Anyway, the vid made its point pretty well...I suppose it isn't completely impossible for the occasional big corp to do something that isn't completely evil, lol.

[MsRedacted]

11. I do brand design for a living. Yes it's selfish. But . . .it's not.

It's self-ish. It's an attempt to differentiate themselves.

But brands and society have a strange interplay. They influence each other. Dove is giving voice to what many people think. Thus impacting what more people think.

Influencing other brands. (Well they certainly will if their sales or stock prices increase as a result). They will naturally call out those who disagree -- so we can identify them.

I do hope their sales increase because of this. This is a self campaign (because all campaigns are). But it is a moral one. And I applaud them for it.

And it's brilliant because it focuses the brand on the REAL user and not the IDEAL of the user. And in that, if successful, it may redefine how we brand beauty products. (or so I hope).

In other words they are saying (this is risky) that beauty brands do not need to define some unobtainable ideal to get women to buy their product. The attraction of what you could be -- is what is commonly thought was required to sell a beauty product, but I think that's insulting to the consumer. It is no longer the 1950s. We are smarter than that.

[Richard D]

5. You've got to show them this one too

http://www.youtube.com/watch?v=JsQ0-sv2iHY

[pnwmom]

7. Thanks, Richard D. So that's where all those long necks come from! n/t

[pnwmom]

6. Wow. I loved that!

Wish I could give it a bunch of recommends.

[wtmusic]

8. Not just the beauty industry: the cigarette industry, the toy industry,

the war industry, the religion industry. Many others.

[Fridays Child]

9. The Dove Evolution video is great, too. Have you seen it?

http://www.youtube.com/watch?v=hibyAJOSW8U&mode=related&search=

[MsRedacted]

10. Yes I have. It's great. Thank you for posting it.

[NMMNG]

13. I notice those brutally honest campaigns are from the UK

Why does the US think we're too sensitive to know the truth?

[reggie the dog]

14. I have

never seen such an ad here in France either. In some ways the UK is light years ahead of France and the USA.

[lumpy]

15. Excellent campaign.

One sees so many young women and girls ( and some old ladies) attemping to emulate the model ideal of beauty. Sad, but, most of those attempts fail and they end up looking simply garish. Also, I have to laugh when I see women tottering around trying to 'walk like a model' wearing those six-inch heels. Don't yell fire!

[AnneD]

16. The best thing I ever did for my daughter.....

was to sit her down with a fashion magazine and using my knowledge of photography, show her how the pictures were doctored. We even made a game of it. She was in the fourth grade then. We did not get tv reception in the mountains and I refused to buy cable so we got by on NPR and dvds. I made sure she played sports. She did not suffer the severe drop in esteem that girls go through. I am convince the absence of the crap our media heaps on women and girls helped her have the health attitude she has today.
Now she loves looking nice, loves fashion, and is a great makeup artist (does it for theater as she does have a flair)....but she does not let it define who she is. She like to look nice-but she'll hit you with her smarts. . She is one of the most 'comfortable in her skin ' girls I have met. I wish I had her confidence at her age.

[I Have A Dream]

17. K&R. Thanks for posting this, MsRedacted. n/t

[Maestro]

18. Excellent video

As a father with a daughter, I am definitely getting to her first before the damn beauty industry.

[lildreamer316]

19. Very good.

Am so glad someone is finally adressing this.