Olbermann Countdown up 72% in Ratings over last May

[RamboLiberal]

"Countdown with Keith Olbermann" Completes Month In Second Place Among News Nets With Whopping +56% Advantage Over CNN In Total Viewers

SECAUCUS, N.J. – May 30, 2007 – MSNBC's ratings for May, 2007 show the network continues its steady upward climb. According to Nielsen Media Research data, the network showed the strongest growth of any cable news network in total day and primetime. In total day, MSNBC was up 14% in total viewers over a year ago (257,000 v. 226,000), while both CNN and FOX were down, 3% (415,000 v. 427,000) and 5% (729,000 v. 764,000), respectively. MSNBC was also up 18% in the key adult 25-54 demographic (105,000 v. 89,000). In addition, the network's primetime programming lineup continued to climb (M-F 8:00–11:00 pm ET). MSNBC was up 51% in total viewers (504,000 v. 334,000) while both CNN and FOX were down, 14% (672,000 v. 778,000) and 2% (1,547,000 v. 1,574,000), respectively. MSNBC was also up 39% in the adult demographic (179,000 v. 129,000).

MSNBC's daytime programming block (9:00 a.m. to 6:00 p.m. ET) also grew at a steady pace, up 13% in total viewers (215,000 v. 191,000) and up 15% in the adult demographic (78,000 v. 68,000). This includes "Tucker" at 4:00 pm (ET), which was up 13% in total viewers (238,000 v. 211,000) and "Hardball with Chris Matthews," which was up 10% in total viewers (357,000 v. 326,000) and up 19% in the adult demographic (123,000 v. 103,000).

"Countdown with Keith Olbermann" (8:00 – 9:00 pm ET) continues to rocket up the ratings charts, up 72% in total viewers over a year ago (701,000 v. 408,000) and up 43% in the adult demographic (217,000 v. 152,000). Both CNN and FOX dropped in total viewers at 8:00 p.m. with CNN down 25% (450,000 v. 604,000) and FOX down 3% (1,951,000 v. 2,009,000). "Countdown's" 24% share of the cable news audience was the time period's best performance since October 2001.

"Scarborough Country," which the network telecasts Monday through Thursday at 9:00 p.m. (ET) continued to show the strongest growth of any cable news network, up 50% in total viewers (480,000 v. 320,000) and up 43% in the adult demographic (157,000 v. 110,000).

http://nbcumv.com/release_detail.nbc/msnbc-20070530000000-msnbcratingscontin.html

[Erika]

1. Goodby Faux Noise

Sorry we ever met you.

[Bitwit1234]

2. SO why doesn't MSNBC put a Democrat in Imus' place????

[alittlelark]

3. There are 2 sets of stats which make no sense.

<snip>
"Countdown with Keith Olbermann" (8:00 – 9:00 pm ET) continues to rocket up the ratings charts, up 72% in total viewers over a year ago (701,000 v. 408,000) and up 43% in the adult demographic (217,000 v. 152,000). Both CNN and FOX dropped in total viewers at 8:00 p.m. with CNN down 25% (450,000 v. 604,000) and FOX down 3% (1,951,000 v. 2,009,000). "Countdown's" 24% share of the cable news audience was the time period's best performance since October 2001.

"Scarborough Country," which the network telecasts Monday through Thursday at 9:00 p.m. (ET) continued to show the strongest growth of any cable news network, up 50% in total viewers (480,000 v. 320,000) and up 43% in the adult demographic (157,000 v. 110,000).
<snip>

Am I missing something? I understand the time-slot issue - but why is Scar(face) being touted as the 'winner'?

[RamboLiberal]

5. All you're missing is Dan Abrams trying to promote Scarborough

what I posted is from MSNBC.

[Berry Cool]

7. I think Scarborough had more ground to cover in terms of growth

than Olbermann did in the past year. Olbermann's been growing for quite some time whereas Joe is only starting to draft off him. Still, the line about Scarborough sounds like an error. "Continued to show the strongest growth of any cable news network"?

[Mabus]

8. Countdown and Keith are in their own class

;)

[GreenTea]

4. Countdown will keep growing, because it's excellent...

Keith Olbermann is truly excellent...MSNBC knows KO is a money-maker for them, and will only add to their profits.

I wouldn't be surprised if Olbermann pulls neck and neck with O'Reilly next year at this time.

Watch and spread the word about KO!

[drbtg1]

9. Very true

Olbermann's show is really the only news show for 72% of the American people.

[madokie]

10. You got that right

Jon Stewart and Steven Colbert are good in their own right too

[snot]

6. Shows that the BS to the effect that corp media inanity is profit-motivated

is BS.