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Curious. Just saw Ditech with a commercial on MSNBC saying

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HCE SuiGeneris Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-05-07 07:16 PM
Original message
Curious. Just saw Ditech with a commercial on MSNBC saying
"People are Smart" touting a loan program.

Any thoughts as to its effectiveness?
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On the Road Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-05-07 07:33 PM
Response to Original message
1. Way Too Many Commercials
mock their potential customers. IMO It's much smarter to compliment them.
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BlooInBloo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-05-07 07:34 PM
Response to Reply #1
2. rofl!
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Kingshakabobo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-05-07 07:36 PM
Response to Original message
3. Ditech is the crookedest outfit in the business.
They're owned by GMAC. Even GMAC doesn't want their name on the commercials.
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BlooInBloo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-05-07 07:37 PM
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4. Smart people don't need a commercial to know they're smart. Hence, I think it's very effective.
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