Coca-Cola Extends Its Corporate Control of Water (from Corporate Accountability Int'l)

[marmar]

Campaign Update



June 7 2007 - Coca-Cola Extends Its Corporate Control of Water

Coke’s public relations department is aggressively pushing the company’s recent announcement that it will spend $20 million over the next three years to improve its water conservation practices. Acting in partnership with World Wildlife Fund, Coke promises to Reduce the water it uses in operations, to treat its wastewater so that it may be safely Recycled for other industrial or agricultural uses and to Replace every drop of water it uses through new water conservation efforts in seven major river basins in the world. Coke’s announcement continues to fail to address the importance of respecting public control of water, and further entrenches the company’s practice of taking water wherever it serves the company’s interests to do so, and replacing water wherever the corporation sees fit. To take water from communities in India and replace the water through river conservation in Texas, does nothing to resolve the growing water crisis in the world. The $7 million a year, Coke will spend on this initiative pales in comparison to the $1.7 billion that Coke spends advertising its products throughout the globe. Coke’s investment in its World Wildlife Fund partnership represents less than one-half of one percent of what it spends on marketing – truly a drop in the bucket.

http://www.stopcorporateabuse.org/cms/page1248.cfm