NBC plans "Green Is Universal" week of environmental story lines for all prime-time shows

[DeepModem Mom]

NBC Offers Fall Lineup Spiced by Stars
By BILL CARTER
Published: July 17, 2007

....(The new co-chairman of NBC Entertainment Ben) Silverman also announced that all of NBC’s prime-time shows would participate in a companywide pro-environmental project called “Green Is Universal” for a week in November. Every show on NBC would have a story line with an environmental theme, Mr. Silverman said.

All of NBC Universal’s channels would be involved, said Lauren Zalaznick, president of the Bravo channel, who is leading the effort. She said the purpose was “to try to change the way we think and hopefully the way we and other people think — and act.”...

http://www.nytimes.com/2007/07/17/arts/television/17nbc.html

[babylonsister]

1. Great news! Thanks, DM Mom! I'm glad they're continuing to inform. nt

[DeepModem Mom]

2. This will be an interesting challenge for writers -- and interesting to see what they come up with!

n/t

[drbtg1]

3. As an amazing coincidence, GE will be introducing their new line of "green" lightbulbs

...I'm just guessing.

;)