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Bushco's wanton Madison Avenue waste

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malaise Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Jul-21-07 08:31 AM
Original message
Bushco's wanton Madison Avenue waste
http://www.msnbc.msn.com/id/19859640/
<snip>
The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a new identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation." The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.

Helmus and his co-authors concluded that the "force" brand, which the United States peddled for the first few years of the occupation, was doomed from the start and has lost ground to enemies' competing brands. While not abandoning the more aggressive elements of warfare, the report suggested, a more attractive brand for the Iraqi people might have been "We will help you."
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These fuggers are stark raving mad.
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unhappycamper Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Jul-21-07 08:39 AM
Response to Original message
1. I tried to help, but. . . .
War is good for the economy.

War is good for people.

War is good for the environment.

War is good for Iraq.

War is good for peace.


Aw, fuck it.

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malaise Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Jul-21-07 08:43 AM
Response to Reply #1
2. LOL
Never have I seen such cultural ignorance.
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C_U_L8R Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Jul-21-07 09:14 AM
Response to Original message
3. Nothing will kill a bad product faster than great advertising
Edited on Sat Jul-21-07 09:17 AM by C_U_L8R
BushCo is the bad product
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