Pepsi To Admit Aquafina Made From Tap Water

[RestoreGore]

Pepsi Admits Aquafina Made From Tap Water

Aquafina labels to spell out source - tap water
By Martinne Geller
Thu Jul 26, 2007

NEW YORK (Reuters) - PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.

According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels.

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.

Pepsi Chief Executive Indra Nooyi told Reuters earlier this week the company was considering such a move.

Pepsi's Aquafina and Coca-Cola Co's Dasani are both made from purified water sourced from public reservoirs, as opposed to Danone's Evian or Nestle's Poland Spring, so-called "spring waters," shipped from specific locations the companies say have notably clean water.

Coca-Cola Co. told Reuters it will start posting online information about the quality control testing it performs on Dasani by the end of summer or early fall.

"Concerns about the bottled-water industry, and increasing corporate control of water, are growing across the country," said Gigi Kellett, director of the "Think Outside the Bottle" campaign, which aims to encourage people to drink tap water.

end of excerpt
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It'a about time these liars fessed up, but notice that nowhere did they state they would stop making bottled water and contributing to the millions of pounds of plastic waste in this country every year. They think admitting they lied is now "environmentally responsible" enough even though they will continue to do business as usual regarding how they come about this "public source" water and how they package it. I sure hope their profits take a BIG hit.

It's so good to know however, that pressure is building on these corporations to admit their deceptions. I just hope people are savvy enough on the whole to understand that "public source" means tap water. Let's face it, even regarding how they are wording it they get a free ride. I guess people like me with blogs and those taking other action will just have to keep telling that truth to awaken people to the grand deception of these companies to use out most precious resource for their own profit at the expense of our environment and the lives of those who in many countries around this world have no potable water because these companies take it from them in order to get their product in the first place. I think they shhould also be legally bound to note on their bottles WHERE that source is and what that plastic bottle will do to our planet once it is thrown out by the consumer. That should be next on the agenda.

Water Is Life

[warrior1]

1. This stuff is from the source.

http://www.crystalgeyserasw.com/

[RestoreGore]

2. Yes, in a plastic bottle

The point is to get people to the point where they see the truth in that in many cases their tap water is no different from the water they are buying for $4.00 plus a bottle in a store. I filter my water and have no problem with it at all. And if I know I am going out somewhere I just fill it up with my filtered tap water in my reusable container and take it with me. It has to come down to more than the source. It has to come down to the PEOPLE becoming morally aware of what their choices are doing to this planet regardless of the "source. I'm not even about to buy ANY bottled waters in this country knowing what others around this world are experiencing regarding lack of potable water. To me it is immoral. The population of this country is spoiled with conveniences and it is costing us the sustainability of our planet.

[DS1]

8. Wanna get really mad?

We have a Poland Spring water cooler in our office. A fairly typical piece of office equipment. There's one guy who found out that it needs to be cleaned now and then, is completely grossed out by this fact, and brings in his own cases of single-serving bottles of Poland Spring and puts them in the fridge.

I want to punch him.

[RestoreGore]

9. What a waste

Amazing how so many can't make the connection.

[alarimer]

3. If you look at the back of many bottled waters, you will find the same thing

A lot of it comes from municipal water sources with a little extra filtration. That is the dirty secret of bottled water. That and the fact that companies are also buying groundwater supplies right from under municipalities (springs, etc) and selling it as bottled water. See T. Boone Pickens.

The next war will be about water.

[RestoreGore]

5. yes, the next war will be about water

And it will be unlike wars for oil.

[mainegreen]

4. The same water that poland spring sells comes out of the tap up here.

Difference is, Poland Spring doesn't have to pay for it.
Strange, that.

[WinkyDink]

6. "If this helps clarify the fact ...." Yeah, good one! And why are the spokespeople for such

admissions (or obfuscations or equivocations) always women?

[H2O Man]

7. And she's still

the Speaker of the House?

[aint_no_life_nowhere]

10. Anyone remember "Fizzies" from back in the early 60's?

They were little tablets that kids dropped into tap water that made it fizzy and that came in several sweetened flavors including root beer and cola. I'm wondering if Pepsi Cola itself isn't just a version of this simple crap, of course with a fancy bottle and tons of marketing behind it.

[SheWhoMustBeObeyed]

11. I thought everyone knew that

Labels will mislead within the confines of the law. That's why it's important to know how to read them. It's not just what they say, but what they omit - like the words 'spring water', for example.

Bottled water is a racket, alright, but Coke & Pepsi aren't the worst of the bunch. Pricey Fiji Water is sucked out of an acquifer where it should have been left undisturbed. They make a big deal out of purity, but after they ran an ad mocking Cleveland, that city's water department ran an analysis of Fiji Water and found it had much higher levels of arsenic and other contaminants than Cleveland tap water. Fiji also makes a big deal out of bottling the water at the source before it can touch the air, which is a good thing since their bottling plant runs on diesel 24 hours a day.

If there's anything worse than bottled water it's public events where you're not allowed to bring in any outside food or beverages and must pay $5 for a fucking bottle of water or pass out under the broiling sun.