Do the demographics of progressive radio listeners differ much from RW hate radio listeners?

[pstokely]

I hear a lot of the same advertisers like on AAR and Oxyrush, Hannity, etc.

[liberalnurse]

1. The accessiblity to listen

to progressive radio is our problem .

[Cooley Hurd]

2. I don't think so - we're all pol junkies, so I would think advertisers would view us...

...about the same.

[SoCalDem]

3. I'd say yes.. Rightwingers just have to turn the dial on any ole radio

progressives have to WORK, to even FIND a station and often have to either be at a computer or pay for satellite in their cars.

Many companies allow or encourage right wing radio being used as background for their shift workers.

Just by virtue of being easy to find, they have an edge..

as to the actual demographics, I would venture a guess that the lower paid one is, the more likely they are to be able to listen to a radio while one works..

[mwb970]

6. Americans support the liberal position on every issue!

Yet, on the radio, there is nothing but right-wing hate on station after station after station, all across the land.

This country is sick in the head. Future historians will have to have a PhD in Abnormal Psychology to understand the pathology of Bush-era America.

[EST]

4. I read, on one of the media rating boards a few weeks back,

that the battle to convince advertisers that tthere really is a liberal/progressive market-whoda thunkit that libruls actually do wear underwear-is still going on, although there his been a lot of success and the message has gotten out.

So, it's still a mixed bag, partly because progressive broadcasters, in spite of being desperate a few times for sponsors, appear to have a little higher standards...as indeed they should.

[Perry Logan]

5. This is bizarre: most hate radio listeners are non-conservatives.

Apparently, there aren't enough wingers to listen to all the right-wing stuff on the radio:

"Although talk radio audiences tend to be more male, middle-aged, and conservative, research by Pew indicates that this audience is not monolithic—43 percent of regular talk radio listeners identify as conservative, while 23 percent identify as liberal and 30 percent as moderate."
--"The Structural Imbalance of Political Talk Radio"
http://www.americanprogress.org/issues/2007/06/pdf/talk_radio.pdf

[Phoebe Loosinhouse]

8. I listen to Rush and Sean Hannity sometimes just for reverse enjoyment

that's about the only way I can describe it. I usually listen to NPR while I drive, but if they're having one of their self-parodying moments( an interminable audio of truffle hunting pigs, etc.) then I will switch over to the conservative talk radio station.

Hannity's show is literally nauseating because of the self-congratulatory back slapping and secret handshaking that has to precede each and ever caller - "You're a Great American Sean!!" "And you Sally Sue are also a Great American!" No conversation on Hannity's show without this intro. Because you can't be a Great American if you don't listen to Sean and suscribe to his viewpoints. The other day he had Newt Gingrich on who actually said Liberals hate America and want it to fail and that's why Democrats would talk to the leaders of our enemies.(paraphrase but pretty darn close) I checked to find a transcript but they don't seem to have transcipts on Hannity's webpage although you can subscribe to a podcast. It was absolutely disgusting to hear the hate mongering drivel that was being pushed by Newtie and Sean.

Of the two - I can listen to Rush for more consecutive minutes than Sean Hannity. He is actually pretty great broadcaster although I agree with almost nothing that he actually says. He seems more intellectually honest with himself than Hannity however and has some internal jujitsu going on when he attempts to defend the indefensible.

[SoCalDem]

9. Why? because that's all that's on.. Moderates & liberals WILL

listen to right wingers, if for no other reason than to keep tabs on them, but righties refuse to listen to anyone but their own "heroes"..

If progressive options in EQUAL measure, ever came to pass, the hate radio stations would fold their tents and go home (most of them anyway)

Rightwing radio is a PROPAGANDA tool of the RNC,.. they are well-funded and don;t even have to "make money".. they are there to hog all the airtime so no OTHER message gets out..

[zbdent]

7. Clear Channel tends to sell ad time as blocks

and thus the advertisers can claim "But we aren't really advertising on Rush per se ... it's just how the rotation goes ..."

So, the few radio stations which are carrying progressive talk shows are owned by Clear Channel ...

Not long after the "leftie radio" came into Akron, I realized that the psycho rightie of an "Akron" (they aren't even in the same county as Akron, but still list "Akron/Canton" as their base) morning show was the voice of a commercial which was playing on the "leftie" station ...

[pstokely]

10. So the advertisers don't know what shows their ads are heard on

[zbdent]

11. Gives them plausible deniability ...

"We didn't realize that the commercial was running on the show where the host had a history of saying all ni**ers should be shot in the back of the head ..."

[pstokely]

12. So the advertisers don't care where their ads are on as long as people are listening