Hey, Dems: Run against Bush -- and toughen up -- or lose in '08
Drew Westen, author of "The Political Brain," evaluates the Democratic presidential candidates' ads and the party's messaging in general. Short version: More Jim Webb, less John Kerry.
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Is there one thing Democrats need to be doing, or one message they need to be putting out about themselves, to win this time around?
Yes. I think the most important thing they could do is to make sure that they tie every Republican incumbent and whoever becomes the Republican nominee for president in with George Bush, because the reality is the Republicans are all going to run from George Bush as best they can in this next election. Elections are won and lost on associations, and right now, unless there's another terrorist attack on our soil in the next 18 months, the connection to George Bush is going to be a tremendous liability for any candidate ...
If the Democrats run against anyone other than Bush and the Republican Party, Bush and the Republican Congress, Bush and the Republican presidential nominee, I think they'll probably lose, because I think the Republicans are adept enough at getting out of those associations unless the Democrats start making them now.
more at:
http://salon.com/news/feature/2007/08/27/westen/index.html