American Cancer Association Plans To Devote ENTIRE Budget To Consequences Of Inadequate Health Care

[kpete]

Cancer Society Focuses Its Ads on the Uninsured
By KEVIN SACK
Published: August 31, 2007
ATLANTA, Aug. 30 — In a stark departure from past practice, the American Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage.

The campaign was born of the group’s frustration that cancer rates are not dropping as rapidly as hoped, and of recent research linking a lack of insurance to delays in detecting malignancies.

Though the advertisements are nonpartisan and pointedly avoid specific prescriptions, they are intended to intensify the political focus on an issue that is already receiving considerable attention from presidential candidates in both parties.

The society’s advertisements are unique, say experts in both philanthropy and advertising, in that disease-fighting charities traditionally limit their public appeals to narrower aspects of prevention or education.

more at:
http://www.nytimes.com/2007/08/31/us/31cancer.html?_r=2&ref=health&oref=slogin&oref=slogin

[Fleshdancer]

1. good for them

It makes sense...the whole point of their association is meaningless if people don't have access to the care and the information they need to fight cancer. It sucks they have to spend $15 million on the obvious though. Hopefully DC will get the message.

[MannyGoldstein]

2. Why Don't They Advertise And Lobby For Medicare For All?

It's the only health care funding mechanism that has dramatically lowered costs and improved medical outcomes every time it's been tried.

[Vinca]

3. Finally - some good news. Cancer doesn't cure itself and if you

can't afford health care you're dead.

[AZBlue]

4. Kick!

I'm very impressed by this.