Spelling errors, letters being addressed to the wrong newspapers, and newspapers saying "Why us?" and "What did we do to deserve this idiocy?".
From the Statesman Journal in Oregon:
"Editorial pages around the country are being besieged by well-meaning but misguided letter writers who are sending a generic letter about Hardee's and Carl's Jr. commercials on TV.
I haven't taken time to watch the commercials, but they must be pretty tasteless (no pun intended). Here's what one colleague in Florida wrote: "Is anyone really surprised? After all, this is the same fast food joint that had Paris Hilton wash a Bentley with her entire body in a black bikini two years and called it a hamburger ad. Frankly, I thought that was worse than this, which at least TRIED to say something about the product, regardless of how tasteless that message (or the burger) is."
But I digress. My point is not the commercials; it's the letter-writing campaign. The generic letter is from the American Family Association web site. It's to be sent to TELEVISION STATIONS; they air commercials, newspapers don't.
One has to wonder about the smarts of these letter writers, if they don't follow the directions on the Web site, if they misspell the Statesman Journal's name and Hardee's name, if they send th letters to towns that don't have a Hardee's or Carl's Jr. -- and if they participate in a generic letter-writing campaign, which usually gets ignored."
http://www.statesmanjournal.com/apps/pbcs.dll/article?AID=/20070912/BLOGS02/70912025/1046/OPINIONAnd from the Herald-Journal in Georgia:
By early Thursday morning, the Herald-Journal had received more than 125 emailed letters about the latest Hardee's commercial, the one that features a teacher writhing and dancing in the classroom as her students rap about how they like flat buns. More letters are surely on their way.
All but one of them used the exact same words. Why? Because they were all sent through the Web site of the American Family Association, which is trying to pull together a campaign against Hardee's. The Web site criticizes the commercials and urges readers to take action against them. It declares: "Enter your zip code and click "GO" to urge your local station(s) to stop or refuse to air these ads in support of local decency standards. We have prepared an email letter for you."
You will not be seeing these letters in the Herald-Journal. You will see the one that looks like it was genuinely written by the man who sent it in. In the newspaper business, these Web site letters are known as "Astroturf" because they represent an artificial grass-roots movement.
Submitting a letter someone else wrote as your own is plagiarism. If you care about an issue, send us your own thoughts. The Herald-Journal is delighted to print the views of its readers. And if readers need help in putting those thoughts on paper, we are more than willing to assist them. But simply slapping your name and address on a Web site and hitting submit is not participating in the discussion on our Opinion pages, it is simply saying: "Me too."
These letters are so weak, they start out with: "Dear local television manager".
This is a newspaper, not a television station.
If you have an opinion, please express it in a letter to the editor. If you're unsure how to write the letter, call, and we will help you. But don't send us a canned opinion from a Web site. It will be rejected.
http://opinionated.goupstate.com/default.asp?item=273893Rest of the story at:
http://www.rightwingwatch.org/2007/09/afa_does_not_wa.html