Mark Penn's book "Microtrends" is good

[realFedUp]

As you probably know, Penn is a pollster and CEO
of Burson-Marsteller and chief advisor to Hillary's
campaign. He's also advised numberous Fortune 500
corporations and 25 heads of state.

Whoever you are supporting, Microtrends is
a great book on 70 microtrends in business,
politics, religion and family life. Penn's
a smart man...bet Hillary is aware of all
these trends.

Worth reading.

[More Than A Feeling]

1. On the other hand...

(Penn's) new book Microtrends is so bad that the question—in a fair world—isn’t whether it will destroy his own reputation, but whether it is so epically awful as to take the entire polling industry down with it. -Ezra Klein

http://www.inthesetimes.com/article/3320/trending_towards_inanity/

[jonnyblitz]

2. interesting article.

Apparently Mark Penn is the one who coined the term "soccer moms". who knew.

[realFedUp]

3. wow...I'm just giving you my opinion.

I learned a lot and I like that in a book.

[TheWraith]

4. Fuck Mark Penn. And anybody else who defends Blackwater.

Him and his firm are neck-deep in enough dirty business that it would take a backhoe to get them out.