I'm watching TV, But I find it hard to stay conscious
I'm totally bored, But I can't switch off
Only apathy from the pills in me, It's all in me, all in you
Electricity from the pills in me, It's all in me, all in you
Only MTV, cult philosophy
We're lost in the mall, Shuffling through the stores like zombies
What is the point?
What can money buy?
-- Porcupine Tree in the song Anesthetize from the album Fear Of A Blank Planet
The struggle between social classes, wealth vs. poverty, has overshadowed nearly every event in human history. Kings ruling over peasants has been the way societies have functioned for nearly all of recorded human history. "Human society has always consisted of masters and slaves, and the slaves have always been and are today, the foundation stones of the social fabric," spoke Socialist Eugene V. Debs in 1904. "Since the race was young there have been class struggles. In every state of society, ancient and modern, labor has been exploited, degraded and in subjection." The United States Government threw Debs into prison in 1918 for his comments opposing World War I and defining the class war in America. Times have changed and today the class war is highlighted every night on TV screens throughout North America and the world.
Whether we like it or not (and I don't) the medium of television has the capacity to shape society. "Television influences human behavior because their are 'routes' or mechanisms whereby the content of television can have an effect on what we do, and on how we act," explains John Condry in the book The Psychology of Television. "Part of television's influence comes about because of how we learn (by observation and imitation), because of how we respond to certain kinds of story material (arousal/desensitization), and because of the structure of our inhibitions and the way television provides the kind of stimulation necessary to release them (disinhibition)."
Television, actually serves two functions in the class war of today. Television not only fuels the class war - it is also used as a weapon of the rich. Television (and other forms of mass-market advertising) reaches into nearly every household and business in the modern world. Because TV is such a simplistic medium, its messages are reduced to quick phrases and short 'sound-bites.' Complex ideas are anathema to a medium best suited for brief verbal exchanges, cartoons and constant gunfire. Academic concepts such as freedom, slavery, capitalism and socialism are treated lightly and quickly: freedom = good; slavery = bad; capitalism = good; socialism = bad. Television works to shape conventional wisdom and blur complex ideas into bite-size McNuggets™.
At its core, TV is an advertising box. Through endless commercials, product placement and TV show sponsorships, companies utilize the hypnotic power of television to project their vision of the ultimate consumerist society.
http://www.turnoffyourtv.com/commentary/classwar/classwar.htm