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RB TexLa Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:06 AM
Original message
What kind of nutjob would protest this????
We are talking about some seriously screwed up people if this upsets them.





Absolut vodka ad stirs a U.S.-Mexico debate

Some in the north take offense at the depiction of an old border.
By Deborah Bonello and Reed Johnson, Special to The Times
April 5, 2008
MEXICO CITY -- The latest advertising campaign in Mexico from Swedish vodka maker Absolut seemed to push all the right buttons south of the U.S. border, but it ruffled a few feathers in El Norte.

As word of the campaign spread across the border, primarily via the Internet, some in the United States began giving the campaign a much more hostile reception.

The colorful ad, created by the Teran\TBWA agency and the vodka maker, is a sight gag depicting what a map of North America might look like "In an Absolut world," i.e., a perfect one.

It shows the Mexican border extending, very roughly, to its position during the 1800s before the Mexican-American War.

At that time, California as we now know it was part of Mexican territory and known as Alta California. Those territories eventually became U.S. property after the voluntary annexation of Texas and, later, the Treaty of Guadalupe Hidalgo.

Jeffrey Moran, a spokesman for Absolut in New York, said Friday that the company had received numerous complaints about the ad, which won't be running in the United States. The ads ran for about two months in Mexico and had been scheduled to end this week.

http://www.latimes.com/news/nationworld/world/la-fg-absolut5apr05,1,3887663.story?track=rss
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dkf Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:10 AM
Response to Original message
1. I dunno, but it strikes me that an advertiser needs to be aware
of their audience, and an ad that antagonizes people is kind of self-defeating if you ask me.
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RB TexLa Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:11 AM
Response to Reply #1
2. It's people in "Merica" that were upset, not in the target market of the ad.
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dkf Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:12 AM
Response to Reply #2
3. Its the age of the internet...nothing is local anymore.
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JackRiddler Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 10:22 AM
Response to Reply #3
11. Does this mean that no one should say anything anymore? nt
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Freddie Stubbs Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 10:29 AM
Response to Reply #11
12. It means that companies need to be mindful of not offending its largest market
Edited on Tue Apr-08-08 10:29 AM by Freddie Stubbs
I suspect that Americans buy more Absolut Vodka than Mexicans do.
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JackRiddler Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 11:33 AM
Response to Reply #12
14. This American is gonna get boatloads of it...
Using boatloads of cash, after we achieve dollar-peso parity.
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EstimatedProphet Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:12 AM
Response to Original message
4. Of course Americans would take offense to this
Mexico belongs to us!
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MikeNearMcChord Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:19 AM
Response to Original message
5. The poster The Red Pen chronicled the Freeper reaction in the Daily Kos
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mainegreen Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:19 AM
Response to Original message
6. I imagine they'd get a little miffed if an ad ran in Denmark showing Sweden and Norway as Danish.
Because, once upon a time it was.

Not really worth protesting, though. Reality differs from the ad. Just.. not well thought out for a global company.
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acmavm Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:20 AM
Response to Original message
7. They were intended to stir up shit and appeal to a certain demographic.
That's why they won't be running in the US.
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JackRiddler Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:28 AM
Response to Original message
8. Woah! Appeals to nationalism in a national advertising campaign!
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RB TexLa Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:32 AM
Response to Reply #8
9. I guess I'm immune, I would take 10 of those American pieces of shit for my Glock
Edited on Tue Apr-08-08 09:32 AM by RGBolen
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proud2BlibKansan Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 09:33 AM
Response to Original message
10. A Minuteman idiot
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calimary Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 10:32 AM
Response to Original message
13. I think it would be an excellent additional cause to obsess about, during breaks
Edited on Tue Apr-08-08 10:32 AM by calimary
in the action of that fabulous polygamy bust in Texas!

I mean - hey, let's get our priorities straight here! Polygamists and print ads!!!! Rightfully should dominate the public discourse at the moment, dontcha think?

NOTHING ELSE of note going on at the moment, is there? :sarcasm:

And now back to Britney and Lindsey Go To Hell...
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JBoy Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 11:38 AM
Response to Original message
15. This would be awesome. I could drive to Mexico by this afternoon!
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devilgrrl Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 11:42 AM
Response to Original message
16. This nut job would protest this...
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RB TexLa Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-08-08 04:38 PM
Response to Reply #16
17. I saw that. Of course the NeoKnowNothings have a vibrante left wing

No to foreign investment. No to trade. No to immigration. No to anything but English.

Usually best to just laugh in their face and just answer "I'm just laughing at you."
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