Rush Limbaugh's Audience Loves Ads, Not Rush

[Tempest]

Rush Limbaugh (pictured) has an extremely successful radio show. As an engine for attracting advertisers, it's unparalleled.

Too bad a just-released report discovered more people listen to The Rush Limbaugh Show's commercials than the actual show.

"Rush Limbaugh's nationally syndicated radio show generates higher listener shares during commercials than during the actual show. This finding shows that the Rush Limbaugh audience has extremely high anticipation for the show and tunes in through commercials — a testament to his extremely strong brand and the loyalty of his audience. <...> The conclusion that commercials during Limbaugh's show actually have a higher share of audience than does the content is a tremendous finding for all Talk Radio, for it supports that idea that radio is a medium where listeners hear commercials."

http://www.mediabistro.com/fishbowlny/radio/rush_limbaughs_audience_loves_ads_not_rush_82014.asp