From Edward R. Murrow to the MSM!

[kpete]

From Edward R. Murrow to the MSM!
by carolh11
Thu Apr 17, 2008 at 04:19:38 AM PDT

After watching the most reprehensible, tabloidesque, non-issue performance of a Presidential debate in history, I must speak on behalf of a true newsman, Edward R. Murrow to the press.

..........................

"We have currently a built-in allergy to unpleasant or disturbing information. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse, and insulate us, then television and those who finance it, those who look at it, and those who work at it, may see a totally different picture too late."

"We hardly need to be reminded that we are living in an age of confusion—a lot of us have traded in our beliefs for bitterness and cynicism or for a heavy package of despair, or even a quivering portion of hysteria. Opinions can be picked up cheap in the market place while such commodities as courage and fortitude and faith are in alarmingly short supply."

"One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles. The top management of the networks with a few notable exceptions, has been trained in advertising, research, sales or show business. But by the nature of the corporate structure, they also make the final and crucial decisions having to do with news and public affairs. Frequently they have neither the time nor the competence to do this. It is not easy for the same small group of men to decide whether to buy a new station for millions of dollars, build a new building, alter the rate card, buy a new Western, sell a soap opera, decide what defensive line to take in connection with the latest Congressional inquiry, how much money to spend on promoting a new program, what additions or deletions should be made in the existing covey or clutch of vice-presidents, and at the same time-- frequently on the same long day--to give mature, thoughtful consideration to the manifold problems that confront those who are charged with the responsibility for news and public affairs."


"To those who say people wouldn't look; they wouldn't be interested; they're too complacent, indifferent and insulated, I can only reply: There is, in one reporter's opinion, considerable evidence against that contention. But even if they are right, what have they got to lose? Because if they are right, and this instrument is good for nothing but to entertain, amuse and insulate, then the tube is flickering now and we will soon see that the whole struggle is lost. This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box. Good night, and good luck."

more at:
http://www.dailykos.com/storyonly/2008/4/17/64831/8340/898/497426

[Clear Blue Sky]

1. It's about ratings.

They are playing "gotcha", hoping to get a sound bite to play over and over on the evening news and talk shows.