I am still shaking, kpeteAmnesty International is trying to shock
into our senses re the raw brutality of torture tactics our country has been using. I say good for them. We simply HAVE to stop those responsible for these hideous acts.
Amnesty ad condemns waterboarding
VIDEO LINK: http://www.guardian.co.uk/media/video/2008/apr/22/amnesty.ad.waterboarding
http://www.guardian.co.uk/media/2008/apr/22/advertising.humanrights
Amnesty International is launching a new ad featuring a hard-hitting torture scene showing simulated "waterboarding" in a campaign to outlaw the controversial interrogation practice.
The ad, created by advertising agency Drugstore, is set to run in cinemas nationwide from May 9 and is being released online this week.
Amnesty's 90-second film, called Stuff of Life, opens in slow motion with stylish shots of crystal-clear water and an upbeat soundtrack in the style of a typical mineral-water TV ad.
However, after lulling viewers the ad transforms into an interrogation room where a man is strapped to a table being subjected to waterboarding. Waterboarding involves first tying detainees to a board face-up and tilted backwards, then pouring water over the face and into breathing passages to simulate drowning.
http://www.guardian.co.uk/media/2008/apr/22/advertising.humanrights