Industry Has Plans for You

[nosmokes]

Nice piece on the corporatization of our lives. And while the buzzword is privatization,we're giving away the user fees (taxes that used to pay for infrastructure to go into some corporations profit line now.
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original-populist

RURAL ROUTES/Margot Ford McMillen
Industry Has Plans for You

An interesting new book by Raj Patel, Stuffed and Starved, brings together the history and culture of the food industry through the ages, together with the complaints and challenges to consumers. I particularly like the way he brings history into the discussion, beginning with the history of tea in Great Britain.

Tea is not raised in Great Britain, of course, and neither is sugar, which Brits add to tea in copious amounts. And tea replaced a totally organic, locally produced British drink which was both traditional and popular: Beer.

But this was the beginning of the industrial age. Industrialization was moving people from the countryside into the cities, where factory and shop owners needed workers to be alert for hours on end. Beer, they noticed, made workers drowsy. Tea, with its caffeine and sugar, gave workers a little jolt with their cold breakfasts and lunches, and made workers more productive.

So British bosses promoted tea, even if their own lunches included beer that made them drowsy, and the scheme worked into industrialization quite well. In fact, today’s most popular office drinks include ever-increasing amounts of caffeine. Think Starbuck’s, colas and Red Bull.

Seen this way, most of the modern meal can be figured as part of industry’s plan. As more workers are needed, including women in the war years, food becomes increasingly a product of industry—sliced bread, meats and cheese, fast food in paper sacks, frozen dinners. At the same time, we have to admit that each convenience has been embraced by consumers as happily as we chowed down on those first skinny and greasy McDonald’s French fries back in the ’50s.

Patel observes, as many have, that the profits from this scheme come from the processing and shipping rather than from the growing or even sales at the store. Large numbers of growers around the northern hemisphere are planting soybeans right now, and large numbers of consumers will eat them, as additives to everything from salad dressings to ice cream, baby food to feeding tube pablum. But only a few shippers and processors—Cargill, ADM, Bunge, Con Agra—can crush, process, ship and cook with them.

On the store shelves, there are apparently many brands, but most of these are distinct in packaging and logo only. The old neighborhood brands, like Swift and Oscar Mayer, are now owned by the giants. And the giants wield increasing amounts of political power.

We can write the next chapter ourselves. As all parts of American culture and life become “privatized,” which is to say “owned by corporations,” it is easier for corporations to network as allies. Here’s an example: Privatized toll roads, like the Chicago Skyway, owned by a Spanish company, can decide which logos appear in their stores. If drivers wants to choose another, say, gas station, they have to exit the toll road, find the other brand, and re-enter by paying another toll.

OK, you’re saying, too bad for those guys, but I don’t drive the Chicago Skyway.

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complete article here