No more bumbling Homer: Marketers are reframing dad ads

[Fountain79]

http://www.kansascity.com/105/story/661991.html

Buying into corporate America’s depiction of men, and dads in particular, one would be pretty sure they’re mostly lazy, dense dimwits with whom only Homer Simpson could bond.

Clearly, at least as portrayed in many TV ads, most dads wouldn’t be loved, or even liked, by their wives or kids –– except when they want a withdrawal from his wallet.

But some marketers are starting to see the light. Take Kansas City-based Hallmark Cards Inc., which after talking to real people has expanded its selection of Father’s Day cards depicting dads in more loving and appreciated ways.

[KT2000]

1. Thank goodness

there have been so many ads where the wife humiliates the husband into "admitting" he is stupid.
They were actually depicting abusive behavior.

[David__77]

2. New generations are emerging. Makes sense.

Not only are women allowed into new arenas, but so are men. Men are wholly developed people, with interests of all kinds.

[Occam Bandage]

3. Glad to hear it. Media sexism cuts against everyone.

[HiFructosePronSyrup]

4. Fathers are spending more time with their kids then any time on record...

according to NPR yesterday.

[Indenturedebtor]

5. Hah I wonder how much of that has to do with unemployment

Though it could be the backlash of us Millenials here - raised by TV and the neighborhood gang.

I don't have any kids yet but I'm determined to spend as much time as possible with them.

[HiFructosePronSyrup]

6. Probably not much.

Unemployment usually leads to absentee fathers who go off to look for work.

[Indenturedebtor]

7. Good point n/t

[aikoaiko]

8. Dangit! Homer made me look good.

Now the bar will be higher.