http://blog.seattletimes.nwsource.com/davidpostman/2008/06/primary_ballot_allows_candidates_to_rebrand.htmlThere is much talk this year - the eighth of an increasingly unpopular president - of damage done to the “Republican brand.” John McCain’s campaign manager says the political environment for Republicans is “one of the worst in our party’s history.” And retiring Virginia Congressman Tom Davis told E.J. Dionne recently that if Republicans "were dog food, they'd take us off the shelf and put us in a landfill."
What’s a Republican to do? Re-brand of course. On Washington’s 2008 primary and general election ballots, Republican gubernatorial candidate Dino Rossi will be identified as a member of the “G.O.P. Party.”
That’s an abbreviation for the Grand Old Party, the nickname the Republicans picked up in the 1870s. “GOP” is used in newspapers and political blogs. But until now it hasn’t served as an official party designation on an election ballot.
... The state’s new top-two primary allows candidates to state their party preference when they filed for office last week. And they could say anything they wanted as long as it wasn’t profane, though they were urged by Secretary of State Sam Reed not to engage in any “funny business.” (Reed has said, “Voting is cool,” but, apparently, not funny.)