MTV to Rock the Vote, Will Now Accept Political Ads

[babylonsister]

MTV to Rock the Vote, Will Now Accept Political Ads
Joins Siblings VH1, Comedy Central and Spike TV; Won't Take Third-Party Ads

Posted by Ira Teinowitz on 06.24.08 @ 10:47 PM


WASHINGTON (AdAge.com) -- Politicians can finally get their MTV. After declining political advertising since its inception in 1981, MTV is reversing course.

The Viacom MTV Networks channel -- once known for round-the-clock music videos and now home to a host of reality shows -- says it will now take political ads, though only from political candidates and party political committees, not from third parties.

As recently as the presidential primaries this year, MTV had refused all political ads, even as it has heavily promoted its "Choose or Lose" get-out-the-vote effort.

MTV's stance was opposite of that of its sibling MTV Networks channels. VH1, Comedy Central and Spike TV were willing to accept political ads, according to an MTV Networks official.

Now all the MTV Networks that aren't aimed at children will accept political ads.

"MTV Networks will accept political advertising that is national in scope, sponsored by a legally qualified candidate, a candidate's official campaign committee, a nationally recognized political party, or the official congressional campaign committee(s) of a nationally recognized party."

more...

http://adage.com/campaigntrail/post?article_id=127973

[spiffydigs]

1. This frightens me

I no longer trust MTV. I'll bite though.

[babylonsister]

2. Why does this frighten you? nt