UK & US: Shrinking Groceries

[G_j]

www.independent.co.uk/environment/green-living/britain-declares-war-on-food-waste-861250.html

Britain declares war on food waste
By Andrew Grice in Hokkaido, Japan
Monday, 7 July 2008


The Government is to launch a campaign to stamp out Britain's waste food mountains as part of a global effort to curb spiralling food prices.

Supermarkets will be urged to drop "three for two" deals on food that encourage shoppers into bulk-buying more than they need, often leading to the surpluses being thrown away. The scandal of the vast mountains of food that are thrown away in Britain while other parts of the world starve is revealed in a Cabinet Office report today. It calls for a reduction in food waste: up to 40 per cent of groceries can be lost before they are consumed due to poor processing, storage and transport.

The report says UK households could save an average of £420 per year by not throwing away 4.1 million tonnes of food that could have been eaten.

Gordon Brown said he would make action to tackle the soaring cost of food a priority at the G8 summit starting today in Japan. "If we are to get food prices down, we must do more to deal with unnecessary demand, such as by all of us doing more to cut our food waste which is costing the average household in Britain around £8 per week," he told journalists on board the plane to the summit

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http://news.yahoo.com/s/time/americasshrinkinggroceries


America's Shrinking Groceries
By KATE PICKERT Mon Jun 30, 11:40 AM ET

American supermarkets are epics of excess: it often seems like every item in the store comes in a "Jumbo" size or has "Bonus!" splashed across the label. But is it possible that the amount of food Americans are buying is, in fact... shrinking? Well, yes. Soaring commodity and fuel prices are driving up costs for manufacturers; faced with a choice between raising prices (which consumers would surely notice) or quietly putting fewer ounces in the bag, carton or cup (which they generally don't) manufacturers are choosing the latter. This month, Kellogg's started shipping Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks containing an average of 2.4 fewer ounces per box.


Similar reductions have recently happened or are on the horizon for many other products: Tropicana orange juice containers are shrinking from 96 ounces to 89; Wrigley's is dropping its the 17-stick PlenTPak in favor of the 15-stick Slim Pack; Dial soap bars now weigh half an ounce less, and that's even before they melt in the shower. Containers of Country Crock spread, Hellmann's mayonnaise and Edy's and Breyer's ice cream have all slimmed down as well (although that may not necessarily be a bad thing).

"People are just more sensitive to changes in price than changes in quantity," says Harvard Business School Professor John Gourville, who studies consumer decision-making. "Most people can tell you how much a box of cereal costs, but they have no clue how much is actually in it." Other segments of the economy have made similar moves to pass on their higher costs to the consumer without raising prices directly. American Airlines announced in May that it would charge $15 each way for a single checked bag, part of what airlines have dubbed "a la carte" pricing, which - along with the industrywide drive to put price tags on former freebies like soft drinks, meals and headphones - some airline observers say is really an effort to avoid increasing base ticket prices.

Once they're asked about the changes, food manufacturers are quick to explain their own increasing overhead costs - a Kellogg's spokeswoman said reducing the amount of cereal per box was "to offset rising commodity costs for ingredients and energy used to manufacture and distribute these products" - but most are not exactly going out of their way to let consumers know they're getting less for their money. Some claim newly shrunk products are responses to consumers' needs. Tropicana told the New York Daily News earlier this month that its orange juice containers, which also include a newly designed cap and retail for the same price as the previous larger size, were the result of customer complaints. Said spokeswoman Jamie Stein, "We had a lot of spillage with our old products. It's a value-added redesign."

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[thereismore]

1. Now will they start making lighter cars? One may hope. nt