Rum Campaign In Twin Cities Bathrooms: “Tap your toe if you want to hook up w/Kilo Kai :)

[WillYourVoteBCounted]

Rum Campaign Tweaks Twin Cities Political Scandal

Sep 2, 2008 6:05 AM, PROMO Xtra, By Brian Quinton

Republican conventions are known for being tightly scripted, unsurprising and pretty bland, and signs indicate this week’s gathering in St. Paul, MN, won’t break that basic mold. But upstart rum brand Kilo Kai hopes to throw a little swerve into the party’s stride this week with a guerrilla promotion that takes aim at a political sex scandal well known in the Twin Cities.

The spiced rum brand and its agency All Terrain sent teams out Monday to place promotional footprints in the public bathrooms of hotels, bars and nightspots around the Twin Cities and also around the Xcel Energy Center in St. Paul, where the 2008 Republican National Convention is being held this week. The footprints ask stall occupants to “Tap your toe if you want to hook up with Kilo Kai.”

The stunt refers to a 2007 political scandal involving Sen. Larry Craig (R-ID), who was arrested about a year ago for lewd conduct in a bathroom at the Minneapolis-St. Paul airport. Craig pled guilty to a lesser charge of disorderly conduct and promised to resign his Senate seat, then tried to withdraw his plea. When a federal judge denied that motion, Craig took back the resignation promise. He opted not to run for re-election this year.

...
“They came up with the idea of the footprints,” Trayser said. “I liked it because it’s fun and in keeping with the spirit we’re establishing for the brand—maverick, irreverent. Being placed on the floor of a public bathroom isn’t necessarily the context most brands want to be seen in, but overall, I think the unserious spirit of the campaign is right on.”

[DCKit]

1. Eat your heart out Arthur Murray!

[WillYourVoteBCounted]

2. the choice of location for the convention

is really interesting!