Source:
Yahoo!Tuesday September 16, 2008
Obama Captures More Than 56 Percent of the Vote SUNNYVALE, Calif. & ATLANTA--(BUSINESS WIRE)--SMS text message voters at the Cellular Telecommunications Industry Association (CTIA) Wireless I.T. & Entertainment industry tradeshow in San Francisco have “elected” Barack Obama the next President of the United States. Using the mBlox mobile transaction network and mobile technology provided by Local Solutions Network (LSN), participants from around the country used the power of text messaging to cast their vote. Attendees cast their ballots by texting “McCain” or “Obama” to the short code 2VOTE (28683) to take part in this election. Obama captured 56.2 percent of the vote which was conducted September 10-12.
“This is a terrific example of how short codes can be used to reach people who are truly mobile and on the go,” said Steve Livingston, chief marketing officer of mBlox. “Mobile short codes are very effective tools for a wide variety of uses and our partners like LSN make it simple and fast to implement a mobile campaign.”
According to Nielson Mobile, 116 million Americans actively use text messaging on a daily basis. Text messaging has already played an important role in the 2008 campaign of Barack Obama. Obama's text message announcing his vice presidential candidate selection of Joe Biden reached approximately 2.9 million subscribers, many of whom signed up with the promise receiving vital information via text messaging on their cell phone.
“Using our memorable 2VOTE short code, any voting application can be customized simply by changing the keywords,” said Lee Durham, president, LSN. “Our job is to make it as easy as possible to vote for virtually anything or anyone and in this case, potentially the next President of the United States
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http://biz.yahoo.com/bw/080916/20080916005537.html?.v=1
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