THE MIDDLE SEAT
SEPTEMBER 17, 2008
Oil Is Cheaper, But Airline Fees Are Here to Stay
Carriers Have Long Wanted To Impose a la Carte Pricing; Paying for What You Use
By SCOTT MCCARTNEY
When oil was at $140 a barrel, Delta Air Lines Inc. slapped a "fuel surcharge" on frequent-flier reward tickets. American, United and US Airways began charging to check a single bag when oil was over $130 a barrel, each blaming fuel costs. And now that the price of oil -- the biggest expense in operating an airline flight -- has fallen below $100 a barrel, will airline passengers see any fee relief? Not likely. In fact on Monday, UAL Corp.'s United Airlines boldly doubled its fee to check a second bag to $50 one-way. While some airlines have reduced the fuel surcharges they place on cargo shipments, passengers have yet to see any relief. Airlines say fuel prices remain volatile and still remain significantly higher than just a year ago.
But a bigger change is at work in the airline industry. Airlines have long hoped they could find ways to extract more revenue out of customers than just fares, and this year's fuel crisis prompted them to ratchet up the push toward charging for different services a la carte. So far, baggage fees and other charges are significantly improving the usually dismal finances of the industry. Passengers are paying them, if begrudgingly, and aren't shifting in large numbers to the few airlines that don't charge fees like Southwest Airlines Co. Continental Airlines Inc. joined the fee fray last week with a $15 charge to check a first piece of luggage, and United was emboldened this week to raise its fees, even as oil prices fall. Continental said it will generate $100 million annually from that fee alone. United said all of its add-on fees could total $700 million next year.
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Just as free hot meals in coach will likely never fly again on most U.S. airlines, free baggage may indeed be a relic of a bygone era. J.P. Morgan estimates that the new fee structure and other charges airlines have imposed, from selling pillows and bottled water to charging for "free" frequent-flier awards, will add $3 billion a year to U.S. industry revenue. That's a lot for an industry that has never earned more than $5.3 billion in a year... US Airways says the pay-for-what-you-use approach amounts to a "business model transformation." Instead of spreading the cost of baggage handling over all passengers, including those who don't check bags, the airline thinks it's fairer to charge bag-checkers for the service. Similarly, US Airways charges $2 for coffee, soda or bottled water, $50 to "process" a frequent-flier travel award to Hawaii and $35 just to buy a ticket in person at the airport. No matter the price of fuel, President Scott Kirby sees the change as permanent. "The industry is evolving to a more a la carte model," he said. "Airlines can't continue to operate as they did."
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Air France, a unit of Air France-KLM SA, and Singapore Airlines Ltd. have both cut fuel surcharges on international tickets, and Northwest and Deutsche Lufthansa AG, among others, have reduced the fuel surcharge they place on cargo shipments. With international air fares, fuel surcharges are added on to base fares much like taxes and security fees. Since they are broken out -- allowing travelers to see exactly how much the fee is costing them -- airlines may face more pressure to reduce them if fuel prices continue to drop. But, domestic U.S. fares, by government rule, don't have separate fuel surcharges for customers to see -- it's all baked into the basic fare. So for domestic fares, there may be less pressure to drop prices because of fuel.
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Most airlines will still report big losses this year, and the industry is still paying fuel costs more than 50% higher than last year. Fuel makes up about 40% of the cost of flying for commercial airlines... The sharp drop in oil prices over the past few weeks has dramatically changed the financial outlook for airlines. The difference between buying jet fuel when crude oil is $147 a barrel versus $100 a barrel is $15 billion a year -- a staggering saving for airlines.
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http://online.wsj.com/article/SB122150979192738219.html (subscription)