I only heard the last few minutes of today's Talk of the Nation on National Public Radio. It was a comment made by the guest, Stefan Forbes, who has made a documentary about Lee Atwater and I thought it was so right on the point. (This was about 14:30 into the program, near the end).
His party (Republicans) is unapologetically following the Atwater playbook and Democrats are shocked by this. They don't realize that the other side sees politics as war, Atwater is a hero, and they're using his playbook to win election after election and these guys laughed to me about it. They said, look we hit the Democrats and they don't even defend themselves, they don't fight back and they don't understand the power of our deep emotional arguments where we take away their patriotism, and literally, when Sarah Palin said that Harry Reid cannot stand up to John McCain she wasn't taking away his talking points, she was taking away his manhood. That's the Atwater playbook the the Democrats still have not understood.
Republicans understand that people are moved by their feeling and their emotional reactions, even Democrats are. One of our greatest weaknesses as Democrats is that we believe that people are moved and swayed by rational and logical arguments backed up by facts--and some are, but when we use rational and logical arguments to counter something as emotionally charged as being accused of being unpatriotic, we lose. Republicans hit us with brass knuckles and our response is, "Marquis of Queensbury Rules". They fight to win a war and we play to win a debate because we cannot understand how people just don't get how right we are. So we win points while they win elections or make them closer than they should be.
I sure hope we can get this right at last because there are no nice, polite rules in operation here. The Republicans, as winners of the last 2 presidential elections got to do things like start wars and empty the treasury. The losers (that would be us--the Democrats) got to be indignant and all worked up about impeaching everyone for years. The Republicans just laughed. Let's have the last laugh.