Channel Changer (Rachel Maddow is The American Prospect's Cover Girl!)

NYCGirl

(1000+ posts) Send PM | Profile | Ignore

Wed Sep-24-08 01:04 PM
Original message

Channel Changer (Rachel Maddow is The American Prospect's Cover Girl!)

http://www.prospect.org/cs/articles?article=channel_changer_08

"I think I have a fear in general about whether being a pundit is a worthwhile thing to be," Rachel Maddow tells me over dinner at a Latin restaurant in lower Manhattan. It's more than the ordinary self-deprecation of someone who just got her own cable commentary show. It's an insecurity essential to the on-air style that's powered the 35-year-old's rapid rise from a wacky morning radio show in western Massachusetts to the liberal radio network Air America and now to her own prime-time show on MSNBC.

Maddow is not a Tim Russert or a Chris Matthews--an ostensibly nonpartisan interviewer who badgers politicians and policy-makers about contradictions in their records. Nor is she a Rush Limbaugh or a Glenn Beck--an attack dog who deals in calculated anger, bluster, and outrage. She's no mild-mannered liberal like Alan Colmes or a veteran observer like Wolf Blitzer or David Gregory. Maddow has broken the broadcasting mold. She has succeeded as an avowed liberal on television precisely because she is not a liberal version of conservatives like Sean Hannity and Glenn Beck. Unlike so many progressive media figures who sought to replicate the on-air habits of the aggressive shock jocks of the right, she stumbled upon a workable style for the left. She is liberal without apology or embarrassment, bases her authority on a deep comprehension of policy rather than the culture warrior's claim to authenticity, and does it all with a light, even slightly mocking, touch. She proves that liberals can attract viewers on television when they actually act like, well, liberals.

Maddow's accidental path was paved by the success of Keith Olbermann's Countdown on MSNBC. Neither Olbermann's impressive ratings (second only to Bill O'Reilly's) nor his liberalism were foreseen by the network, which hired him in 2003 as a straight newscaster. Olbermann's audience, along with the declining popularity of Republican media outlets as the country soured on the Bush agenda, emboldened MSNBC to give Maddow her own hour of prime time, a coveted 9 P.M. slot immediately following Countdown. (The Rachel Maddow Show debuted Sept. 8.)

The announcement was interpreted by some as a turning of the tide, a sign that cable news networks were no longer a hostile environment to liberalism. But, for her part, Maddow never accepted the idea that cable executives harbor a conservative bias. As she put it, "It's sort of the first refuge of lefty scoundrels to say, 'I get the real picture, and the mainstream media would explode if they ever handled it.' But if you can make it interesting, the mainstream media is interested in it."

-SNIPPED-

When I visited her at Air America a month before her MSNBC show was announced, Maddow spent most of her working hours in the cramped and messy office that she shares with her radio show's executive producer. The office--the walls of which are adorned with a holographic picture of a unicorn and a shooting target--is where she holds the daily news meeting for her Air America show. At that day's meeting, Maddow did most of the talking--accepting, rejecting, or modifying ideas definitively and quickly. "It's a great advantage to me that I've almost always done a full radio-show prep period before I've done any prime-time or late-night," she says. (In this, she has something in common with right-wing radio hosts like Hannity, O'Reilly, and Beck, who do both radio and TV.)

Maddow's immersion in facts rather than in opinions has helped shape her on-air persona. When Pat Buchanan, who joined Maddow on MSNBC's election-night panel throughout the presidential primary, claimed that the expansion of the health-care program S-CHIP would give money to already well-off families, Maddow quickly pointed out that 8 million children in the very income group he claimed could afford insurance don't have it. And in another segment, when conservative MSNBC host Joe Scarborough said John McCain had not backtracked on previous support for immigration reform, Maddow was ready with examples of how McCain had reversed himself on the issue during the primary campaign. "When you see how hard she works and how much of a pro she is, that's magic to producers. She just kills it," Wolff says. "And that preparation is seen in the ease with which she goes topic to topic and the seemingly encyclopedic knowledge of current events she displays in the conversation."

MUCH MORE AT LINK