New non-AAR KLSD caught trying to "cook the books" to combat low Arbitron ratings...

[cascadiance]

Already a few months ago, it was noted that the new sports radio station was in the proverbial toilet compared to what KLSD (AAR) was able to do before it was taken off the air.

Now these scumbags have one of their on-air talent violating rules and trying to cook the books for the station in Arbitron by breaking the rules and being one of the media diary families that is used as a "representative" element of their ratings.

This guy was fired when caught. Who knows if management knew of his activities earlier. Shows you the kind of scum that Clear Channel now staffs that station with...

From:
http://www.signonsandiego.com/sports/20080924-9999-1s24radio.html

Arbitron ratings for XTRA Sports in question

By Jay Posner
UNION-TRIBUNE STAFF WRITER

September 24, 2008

Dave Palet was fired from his job at XTRA Sports 1360 last week just hours after the station's corporate owner issued a memo admitting three Arbitron diaries used to calculate San Diego's radio ratings came from the home of a local media member.

Clear Channel San Diego, which owns the station, did not identify the media member but said in a memo to advertisers that the “household in question has been directly linked to the household of an on-air personality on KLSD-AM” – the call letters for XTRA Sports 1360.

The memo, which was sent out Friday, also states the “on-air personality in question has been removed from the on-air shift and will be subject to disciplinary action up to and including dismissal.” Palet was fired late Friday afternoon.

Palet, who co-hosted a talk show with Jeff Dotseth at the all-sports station since its debut in November and at three other San Diego stations in the past decade, declined comment yesterday. According to his agent, David Brody of Birmingham, Ala., Palet “denies all claims by Clear Channel and will pursue legal action for defamation of professional reputation.”

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