http://www.canada.com/montrealgazette/news/business/story.html?id=937b5d4d-9fa8-4e62-94ec-4e99311de4cd
Wal-Mart seeks bank licence
Would offer 'low-cost financial services'. Public opposition killed retailer's attempts in U.S.
Tuesday, September 16, 2008
Wal-Mart Canada Corp. has applied for a licence to set up a bank, but the move appears to target not the Canadian banking sector so much as other retailers.
"We don't have a final list of services yet. That would be premature," confirmed Wal-Mart Canada spokesperson Kevin Groh yesterday, although he mentioned a Wal-Mart credit card as the likely first step.
However, he added that over time, the company might consider "offering savings on loans, mortgages or RSPs (registered savings plans) and GICs (guaranteed investment certificates)."
The filing by the general merchandise discount chain published in the Canada Gazette on Saturday carried no other information, except to say that if the licence is granted, it will be called Wal-Mart Canada Bank, or La Banque Wal-Mart du Canada in Quebec, and will be based in Mississauga.
Public opposition has killed the various attempts parent company Wal-Mart Stores has made to open a commercial bank in the U.S., but its Mexican subsidiary succeeded in establishing its own bank in that country.
"Our interest is in setting up a bank that would offer low-cost financial services, many of them common to other Canadian retailers," Groh said. "(The bank) would serve our existing business, and we've done a very good job at being a low-cost provider, whether in products or services."
Groh added that Wal-Mart already offers some basic financial services like wire transfers, emergency bill payments, extended warranties and even in-store cash machines.
He could not say when the licence might be granted or provide other details.
"We are in the early stages of due diligence."
John Aiken, a banking analyst with Dundee Securities, said that rather than establishing a beachhead in the Canadian banking sector with the intention to become a significant player, the move is designed more as "a way of generating additional revenues from its existing client base," as well as of attracting new clients.
"It's an interesting trend because we're seeing a growing number of retailers" offering financial services to keep them coming back, including Loblaw Cos.'s President's Choice Financial, Canadian Tire and Sears.
The threat to eat into a large portion of Canadian banks' business is not significant, he added. Consumer loyalty programs and credit cards offered by retailers tend to appeal to slightly higher- risk consumers - a segment that has lost its appeal to banks these days.
And despite the financial muscle behind the world's largest retailer, banks offer a panoply of products and services that even Wal-Mart would have difficulty in matching, Aiken said.
The ones who should watch out if and when Wal-Mart does get a banking licence, said Aiken, are Loblaw, Canadian Tire, Sears and ING Direct, the online bank that offers high interest rates on savings accounts and low rates on mortgages.