TEDTalk Tuesday: on the Science of Scent

[Occulus]

Following last's week's break for the Presidential election, this week's TEDTALKTUESDAY focuses on why we smell scents the way we do. Today's speaker combines biophysics, self-taught chemistry, and a new theory of scents to create perfumes in a more rational fashion, and humorously describes his process, ending with a real-world, commercial application of his ideas.

Enjoy!

LUCATURIN

Talk Title: Luca Turin: The science of scent (video runtime: 15:53)

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Luca Turin

Wiki bio

About this talk

What's the science behind a sublime perfume? With charm and precision, biophysicist Luca Turin explains the molecular makeup -- and the art -- of a scent.