http://www.alternet.org/mediaculture/108019/?page=entireThe Right’s bullying was made more effective by the fact that the progressive side of American politics chose – also starting in the mid-to-late 1970s – to withdraw from any serious commitment to national media.
One of the Left’s favorite slogans became “think globally, act locally.” In practice, that meant favoring local activism (such as direct philanthropic spending on projects like feeding the poor or buying up endangered wetlands) over national media (i.e. building the kind of informational infrastructure that the Right had).
So, it was not so much that the Left lost the “war of ideas” to the Right over the past three decades; it was more that the Left abandoned the battlefield.
The Left’s neglect of media proved disastrous. The Right, with its three-decade project of building media and controlling the federal government, showed it could create far more poor people than well-meaning progressives could feed – and put more wetlands at risk than could ever be bought up.
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This strategy for building independent media would be most effective if someone with access to plentiful resources took the lead, much like former Treasury Secretary Bill Simon did for the Right in the late 1970s. Simon used his perch at the Olin Foundation to coordinate with other right-wing foundations on media funding.
Bill Moyers, who has run the Schumann Foundation and knows his way around New York/Washington media circles, would be an ideal candidate for such a role now.
Other possible leaders would be major directors/producers from Hollywood, given their expertise in producing media content.
If Hollywood did take the lead, my nominee for coordinating this infrastructure work would be Stuart Sender, an Oscar-nominated documentary filmmaker based in Los Angeles who understands the rigors of investigative journalism and the value of multi-media formats (or someone like him).