Tell Toy Companies: Target Parents, Not Kids, With Holiday Ads

[Amerigo Vespucci]

Tell Toy Companies: Target Parents, Not Kids, With Holiday Ads

http://salsa.democracyinaction.org/o/621/t/6914/campaign.jsp?campaign_KEY=26139

As families struggle to cope with the growing economic crisis, they won’t be getting any relief from the toy companies that bombard children with ads during the holiday season. Even though experts predict parents will spend less on toys and gifts this year, marketers are still planning their usual holiday ad blitz to kids.

It’s never fair for corporations to bypass parents and market directly to children. But with parents everywhere worried about making ends meet, it’s especially cruel to bombard children with ads for expensive toys and electronics.

Please tell the major toy manufacturers and retailers (click here for a list) to target parents instead of children this holiday season.

The Campaign for a Commercial-Free Childhood (www.commercialfreechildhood.org) is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children.

[SheilaT]

1. Well, my kids are grown now (21 and 25)

but the best way to start is to seriously limit TV watching. My boys did not even know there were Saturday morning cartoons out there because the TV was not turned on on Saturday mornings. We also were a one TV family, which pretty much doesn't exist any more, and they were just about the only kids they knew who did not have a TV in their bedroom.