http://www.csmonitor.com/2009/0412/p13s01-usec.html1 VALUE AS THE NEW VIRTUE
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You don't have to be a futurist to foresee that in the coming new economy just about everyone in the private sector, from consumers to financiers, will be looking to get the most they can for their dollars. You can sum the situation up in two words: "value rules."
In the old days of two years ago, the thrill was in the extras – the heated steering wheel or the size of the second shower in the master bedroom suite. Now it's in the percentage discount from the previous list price.
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2 RETURN OF THE TIGHTWAD
The new value rules have been reflected for months in that most sensitive of indicators of consumer attitudes – marketing. The sign of the times is a sign in the mall advertising "65 Percent Off!"
Those placards are going to be up for a while. Many retailers are desperate for cash as much as profit, just to pay their suppliers – and buy the next season's line of goods so they can stay in business. Having experienced those deep discounts since last November, consumers may now expect them as a matter of course, says Stephen Hoch, a professor of marketing at the University of Pennsylvania's Wharton School of Business. He thinks a new logic now pervades the US marketplace.
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3 EBAY AMERICA
One quality that almost by definition reflects value is the state of being second-hand. And in the economy to come, the sale of used goods may increase as secondary markets surge in importance. This means Goodwill and Value Village will become more and more peoples' idea of places to shop for vintage fashion. People who previously preferred new cars now might buy used.
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6 THE MOVABLE RÉSUMÉ
Millions of Americans will be rehired in the coming new economy. Some day – though it might take a few years – unemployment will drop back to around 5 percent, the level at which economists generally judge that the US is fully back to work.
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9 D.I.Y. INVESTING
Another side effect of Wall Street's fall may be an aversion to listening to financial industry advice. Brokers, mutual fund managers, financial personalities on cable news – few of them predicted that the Dow Jones Industrial Average would lose half its value in a year. So why should we believe them now?
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Article has much more, but how does this truly apply to the US economy?
Is there a consistency?
Might the article be ignoring any facets worth mentioning? (e.g. how unbiased is it)
How about the global economy, if things truly will be "flat" like how some claim?