A lovely logo tonight: Ad agency schemes to make the moon a canvas for advertising

[BurtWorm]

From gawker:

http://feeds.gawker.com/~r/gizmodo/full/~3/gC2L6BNmPrQ/idiots-want-robots-to-draw-ads-on-the-moons-surface

A company wants to "license a technology" to draw advertisements on the Moon's surface, which according to them could be watched from Earth. If nobody shuts them down, I'll be there at the launch. With my land-to-air rocket launcher ready.

I thought this was a joke, but apparently this deranged people are serious enough about it to put out a press release and a 3D animation.

Robots to Advertise on the Moon

WEST VALLEY CITY, Utah, July 20 /PRNewswire/ — It's one giant leap for robot-kind. New Shadow Shaping technology creates images on the Moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names, memorials or even portraits. Talk about the Man in the Moon! You can even carve your initials in a heart to impress your sweetheart.

The advertising potential is mind-boggling. Never in history have companies been able to penetrate every market on Earth, reach every person on the planet, and touch them at an emotional level only possible with the beauty of the Moon on a starlit night. Twelve billion eyeballs looking at your logo in the sky for several days every month. And since there is no atmosphere on the Moon, the images last for thousands of years.

"Finally dependency on government to travel beyond Earth is over," says inventor David Kent Jones. "This new commercial incentive will turbo charge space technology development. Shadows are just the beginning; eventually robots will be planting crops on other planets."

Beginning July 20, 2009, the fortieth anniversary of man's first step on the Moon, exclusive licensing for this patent pending technology is publicly available. Moon Publicity is accepting bids from accredited investors and companies for 44 lunar regions until October 20, 2009. You could license moon-imaging technology potentially worth a fortune in advertising value for about the cost of an SUV. Minimum bids start as low as $46,000. For more information visit MoonPublicity.com.

Of course, anybody can do this. The whole things sounds like a scheme to get easy money, yes. I have a hard time thinking someone may take them seriously, but it's a matter of time before some idiots actually manage to pull it off.

[LeftHander]

1. The man on the moon is Billy Mays...

:sigh:

[Richardo]

2. How many shadows do you see today on a full moon? None.

The sun is directly over the moon's surface, casting few or no shadows.

When the sun is shining obliquely to the surface, the moon will be 'half' from earth, and even then, when the shadows are longest, how many can you see with the naked eye along the terminator? Few if any. And these deep-thinking geniuses would only have half the "viewing area" to work with. And it would only be visible a few days per month. (Same is true for the full-moon too, BTW).

[JustABozoOnThisBus]

5. But when the moon is dark it's even better

you can project your logo with lasers onto the surface. No more wasted time waiting for the full moon.

The moon has always been a symbol for romance. Viagra and Trojan commercials should work great projected onto the lunar surface.

:hi:

[Deep13]

3. I've suddenly thought of a legitimate use for those .50 caliber rifles.

How many rounds would it take to shoot down these idiots' rocket?

[lunatica]

4. That's a goal worth striving for

Advertise your product in one place and the whole world sees it! During programming you can just run film of the moon with it's blast of neon blinking to different tunes. Campers everywhere will get the urge for your Big Mac. Depressed? Look at the moon for guidance on what pills to tell your doctor to give you. Not feeling sexy anymore? Look at the blue Viagra flashing light in the sky for a hint. Womens' 'embarrassing problem'? Get a clue from the vast array of douche products marching across the face of the Moon.

The possibilities are endless! Imagine what they could do during a Presidential campaign for that One World Order Government! It puts a whole new twist on simulcast.

Lots of people could claim my moniker!