How a GOP lobbist sold the Iraq war language that works

[azurnoir]

Iraq colors all. Saddam is your best defense, even if he is dead. The worldview
Americans is entirely dominated by developments in Iraq. This is a unique opportunity
for Israelis to deliver a message of support and unity at a time of great international
anxiety and opposition from some of our European “allies.”
<snip>

Stick to your message but don’t say it the same way twice. We have seen this in the
past but never so starkly as today. Americans are paying very close attention to
international developments and are particularly sensitive to any kind of apparent dogma
or canned presentations. If they hear you repeating the exact same words over and over
again, they will come to distrust your message. If your speakers can’t find different ways
to express similar principles, keep them off the air.

It DOES NOT HELP when you compliment President Bush. When you want to
identify with and align yourself with America, just say it. Don’t use George Bush as
a synonym for the United States. Even with the destruction of the Hussein regime and
all the positive reactions from the Iraqi people, there still remains about 20% of America
that opposes the Iraqi war, and they are overwhelmingly Democrat. That leaves about
half the Democrats who support the war even if they don’t support George Bush. You
antagonize the latter half unnecessarily every time you compliment the President. Don’t
do it.”

http://www.adc.org/luntzwexneranalysis.pdf

more about the author

Frank I. Luntz (born February 23, 1962) is an American conservative Republican political consultant and pollster.<1> His most recent work has been with the Fox News Channel running focus groups after presidential debates. Luntz's specialty is “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.”<2> Luntz formed The Luntz Research Companies in 1992, and maintains an office in Alexandria, Virginia.

http://en.wikipedia.org/wiki/Frank_Luntz

[meegbear]

1. About 20% of America that opposes the Iraqi war?

Which orifice did he pull that one out of?

[azurnoir]

2. It was written in 2003

right now I believe Luntz is hard at work trying to undermine Obama on any front he can

[KharmaTrain]

3. I Was Gonna Say These Are Ancient Talking Points...

The irony is how one-note most the GOOP spinner continue to be. They have no real ideas, just talking points. Luntz is making a fortune "consulting" the insurance companies right now. Look at the talking point of how a public system will turn health care into the postal service...pure Luntz.

[azurnoir]

4. Exactly why I ran it thanks n/t