Gold's Gym declares July "Cankles Awareness Month"

[ccharles000]

Yes, seriously. And the Wall Street Journal did a feature on it.

Between declaring thin eyelashes a "condition" and an awareness month created around "chubby ankles," it seems that the micromanagement of women's body parts is becoming so much of a trend that soon, women will begin to hate literally every fiber of their being.

This is not to mention that the gym's campaign is a smack in the face to every awareness month that works towards, you know, saving lives and fighting injustice and stuff. Shame on Gold's, and on WSJ for actually covering this bullshit as news.

http://www.feministing.com/archives/016927.html

[JackDragna]

1. What's next? Monobrow awareness month?

Christ on a stick.

[EndersDame]

2. I am a woman and think that the campaign is funny and kinda clever

I see marketing as Evil but have to admire it the way admire Machiavelli. Plus if I had cankles I would want to deal with them I in know way want to be come like my 5th grade teacher who was as ugly on the inside as she was on the outside

[Missy Vixen]

16. I have cankles

LOTS of women over 40 have them.

Nice to know you believe it's okay for women to continue hating their bodies because they don't look like the "hotties" at the gym.

[BlooInBloo]

3. (shrug) Is that worse than Pleasure Your Mate month?

Looks like outrage for the sake of outrage to me.

http://socyberty.com/holidays/awareness-months/

Many people know that February is African American History Month and that October is Breast Cancer Awareness Month, but did you know that May is Correct Posture Month? Or that September is Self-Improvement Month? Here are a few other awareness months that you may be surprised about.

January

Birth Defects Prevention Month

Cataract Awareness Month

Cervical Cancer Awareness Month

Family Fit Lifestyle Month

Financial Wellness Month

Glaucoma Awareness Month

Healthy Weight Awareness Month

Mentoring Month

Personal Self-Defense Awareness Month

Poverty In America Awareness Month

Thyroid Awareness Month

Volunteer Blood Donor Month

February

African-American History Month

Children’s Dental Health Month

Ethnic Equality Month

Heart Month

March

Colorectal Cancer Awareness Month

Gender Equality Month

Kidney Month

Mental Retardation Awareness Month

Multiple Sclerosis Awareness Month

Nutrition Month

Red Cross Month

Social Worker’s Month

April

Alcohol Awareness Month

Autism Awareness Month

Cancer Control Month

Child Abuse Prevention Month

Keep America Beautiful Month

Mathematics Education Month

Month Of The Young Child

Poetry Month

School Library Media Month

Sports Eye Safety Month

Spring Ahead For Life Month

STDs Education And Awareness Month

Stress Awareness Month

Work Life Enrichment Month

World Habitat Awareness Month

Youth Sports Safety Month

May

Better Hearing And Speech Month

Better Sleep Month

Correct Posture Month

Creative Beginnings Month

Family Support Month

Get Caught Reading Month

Good Car-Keeping Month

Helping American Youth Month

Hepatitis Awareness Month

High Blood Pressure Awareness Month

Mental Health Month

Teen Pregnancy Prevention Month

Older Americans Month

Osteoporosis Prevention Month

Personal History Awareness Month

Physical Fitness And Sports Month

Recommitment Month

Revise Your Work Schedule Month

Scholarship Month

Self-Discovery Month

Senior Citizens Month

Senior Travel Month

Sight Saving Month

Stroke Awareness Month

Teaching And Joy Month

Tuberous Sclerosis Awareness Month

June

Aphasia Awareness Month

Children’s Awareness Month

Entrepreneurs “Do It Yourself” Marketing Month

Fireworks Safety Month

Gay And Lesbian Pride Month

International Men’s Month

Myasthenia Gravis Awareness Month

People Skills Month

Rebuild Your Life Month

Rivers Month

Scleroderma Awareness Month

Student Safety Month

Vision Research Month

July

Eye Injury Prevention Month

Group B Strep Awareness Month

Purposeful Parenting Month

Recreation And Parks Month

August

Amblyopia Awareness Month

Immunization Awareness Month

Psoriasis Awareness Month

Spinal Muscular Atrophy Awareness Month

September

Children’s Eye Health And Safety Month

Children’s Good Manners Month

Cholesterol Education Month

Fall Hat Month

Gynecological Cancer Awareness Month

Library Card Sign-Up Month

Menopause Awareness Month

Organic Harvest Month

Pediculosis Prevention Month

Piano Month

Pleasure Your Mate Month

Project AWARE Month (Marine Conservation)

Prosperity Creation Month

Prostate Cancer Awareness Month

School Success Month

Sea Cadet Month

Self-Awareness Month

Self-Improvement Month

Shameless Promotion Month

Sickle Cell Awareness Month

October

Adopt A Shelter Dog Month

AIDS Awareness Month

Breast Cancer Awareness

Campaign For Healthier Babies Month

Dental Hygiene Awareness Month

Domestic Violence Prevention Month

Down Syndrome Awareness Month

Lupus Awareness Month

Vegetarian Awareness Month

November

Alzheimer’s Awareness Month

Adoption Awareness Month

Diabetes Awareness Month

Family Caregivers Month

Impotency Awareness Month

Lung Cancer Awareness Month

Pancreatic Cancer Awareness Month

Runaway Prevention Month

December

Safe Toys & Gifts Awareness Month

[xultar]

11. Shit, I'm all for Pleasure Your Mate month, when is that shit so I can tweet it to a few folk.

[BlooInBloo]

13. :) Starts in 3 days.

[seabeyond]

15. ah hahahaha.... lol. hm. n/t

[MADem]

4. I think some competing gym ought to do an ad that says "We won't treat people like shit, like GOLD's

GYM does."

I think they could get some mileage out of that.

[scrinmaster]

9. Isn't the point of going to the gym getting healthy and losing weight?

[MADem]

12. I am not sure I take your point. What does this ad campaign have to do with that? Nothing.

Maria Callas, a thin woman, in great shape for much of her career, had "cankles." Some people are thick in some spots, thin in others. She had a large ankle in relation to the rest of her leg. It caused her no small amount of insecurity.

This "campaign" by Gold's Gym is an indictment of women who don't have "sufficiently shapely" legs--and it's a sexist load of horseshit.

If you can't see that, you have a bit of introspecting to do.

[politicallore]

5. Why... Are You hating?

Do you have no humor???

Sounds like a great campaign to me

[scrinmaster]

6. Fat guys get cankles too.

Don't really see what the big deal is.

[HiFructosePronSyrup]

7. Where does the ankle end and the calf begin? Who knows?! That's half the fun!

[YOY]

14. I knew it!

It's what came to my mind first!

[AngryOldDem]

8. There's a "Weeds" episode with that name...

..and whenever I see "cankles" I think of it.

Yep. That's it, that's all the productive info I have to add to this discussion.

[Taverner]

10. Some cankles can be damn hot