Why does NBC combine with the WSJ for polling?

[rurallib]

Has someone not told NBC that the Wall Street Journal is owned by a competitor? Murdoch who owns FUX?
I am a bit surprised every time NBC pulls one of those polls out.

[snappyturtle]

1. NBC does that because their interests are aligned with the WSJ. nt

[Statistical]

2. Polling is expensive. NBC & WSJ readership doesn't overlap much.

So each gets use of an expensive poll at half the cost while their direct competitors do not.

[rocktivity]

4. And it's free advertising

Most likely, WSJ paid NBC to call it a WSJ/NBC poll.

:headbang:
rocktivity

[OHdem10]

3. This poll has been considered one of the more accurate polls.

It has been around for years. Peter Hart, Democratic Pollster
and WSJ combined years ago to try to get a more accurate poll.

Gallop scews Republican becausa they use "likely voters" and
likely voters are Republicans.

At least NBC/WSJ Poll is a more fair picture.

[SoCalDem]

5. Murdoch took it over in order to cash in on its reputation

bastard...