"Controversy" is one thing, but it's also primarily about the cash. Distributors don't mind controversy if they think the film will put butts in the seats and make money for them. That's the bottom line. There have been a number of distributors in the past who have supported foreign and indie films, even controversial ones. If they can look artistically brave and noble for supporting a prestigious critically acclaimed film, that's icing.
In the ordinary course of events not all films made, foreign or domestic, get US distributorship or do so readily. And this economy has impacted the film industry. Companies, industry figures (Weinstein Co., for ex) that in the past might have snapped up a film like this are now themselves financially challenged.
For one example: "Mrs. Brown," which garnered Judi Dench an Academy Award nom, was a BBC film originally intended for the BBC TV/Masterpiece Theater route. Then Miramax (the Weinstein brothers) stepped in with a distribution deal. And Miramax was known for promoting the hell out of its offerings with advertising campaigns that cost big bucks. Would "Mrs. Brown," a nice but not extraordinary film, get a US distributorship today?
"Creation's" producer may be doing a bit of PR but "controversy" is likely not the only or even primary reason the film hasn't yet found a US distributor. And it's not alone:
Actors lament struggles to clinch US distribution deals
(AFP) – 23 hours ago
TORONTO — Good independent films are struggling to find distribution in the United States in these hard economic times, veteran actor Michael Douglas lamented Saturday at the Toronto film festival.
"We're having a really tough time in the States in the distribution area if you look at this festival," Douglas told a press conference to promote his film "Solitary Man."
"The number of quality movies here that don't have an American distributor is somewhat disgraceful," he said.
"There are a number of really good pictures here with a lot of talent that don't have one."
Toronto film festival organizers would not comment on distribution contracts until the curtains close on September 19, but several others, including George Clooney, agreed with the sentiment.
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