'Buy puke-rays and we'll donate to police widows & orphans'
A US firm which sells handheld puke-ray weapons for the police and military markets has adopted a novel marketing ploy. For every chunder-gat purchased, the company will donate a small sum to help the families of cops and troops who have been killed in the line of duty.
Laser Energetics of New Jersey announced that its Dazer Laser™ weapons were ready for shipping in June. The company offers a hefty raypistol-format job, the Defender™, or a handier torch/sick-sabre style affair called Guardian™. The weapons' flickering beams, when directed into an opponent's eyes, are said to cause nausea and impaired balance.
Now, to sweeten the deal even further for any police or military purchasing chiefs still undecided, Laser Energetics has pledged that for every Defender bought it will donate $25 (or $15 for a Guardian) to the "Have a Heart - Save a Life™" fund. This worthy organisation, set up by Laser Energetics and the Star Spangled Americans Society ("Ignore politics and embrace patriotism!") "will supply money to charities that provide donations to those families of the fallen brave", according to Laser Energetics.
"We anticipate we will make significant donations in the hundreds of thousands of dollars in the near future," states company CEO Robert D Battius, suggesting that he expects imminent regurge-raygun sales in the tens of thousands.
http://www.theregister.co.uk/2009/09/22/vom_weapon_marketing_widows_orphans/