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http://www.poynter.org/column.asp?id=101&aid=170621News Consumer Study: Media Helped Elect and Continue to Promote Obama
Posted by Mallary Jean Tenore at 2:48 PM on Sep. 23, 2009
Results from a national Sacred Heart University survey released today reveal that many news consumers believe the media played a significant role in electing President Barack Obama and that the media continue to promote his presidency.
Titled "Trust and Satisfaction with the National News Media," the national survey of 800 Americans renews attention to the issue of liberal media bias and its effect on political coverage.
"A large majority, 89.3 percent, suggested the national media played a very or somewhat strong role in helping to elect President Obama," according to a summary of the findings. "Just 10.0 percent suggested the national media played little or no role. Further, 69.9 percent agreed the national news media are intent on promoting the Obama presidency while 26.5 percent disagreed. Some, 3.6 percent, were unsure."
And 86.6 percent said they believe the news media try to influence public opinion and that they have their own public policy and political positions. This compares to 87.6 percent in 2008 and 70.3 percent in 2003.
The survey, the third Sacred Heart survey of its kind, was conducted from Sept. 8-11. I am still seeking demographic information about the people who took the survey, which has a margin of error of plus or minus 3.5 percent at the 95 percent confidence level.
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Only one-quarter said they believe all or most of news media reporting.
The most-trusted television news organization was Fox News (30 percent), but it also was cited as the least-trusted (26.2 percent). Also listed as most-trusted were CNN (19.5 percent), ABC News (7.5 percent) and NBC News (7.5 percent).
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