Toronto Star: No streetcars named desire?

[marmar]

No streetcars named desire?
TTC committee urged to reject $250,000 ad deal to promote adultery website

Jennifer Yang
Staff Reporter

Published On Fri Dec 11 2009


Which is the greater evil – higher TTC fares, or TTC-endorsed extramarital affairs?

For the folks at AshleyMadison.com – a controversial website that helps married people cheat – it would be the first scenario. According to CEO Noel Biderman, however, TTC staff would rather lose out on his site's advertising dollars and are now backpedalling on a deal that would let the company promote itself on city streetcars.

"They're making moral judgments and that's not the role of the TTC," Biderman said Thursday, shortly after learning TTC staff had decided against recommending his ad campaign. "They're basically saying `We don't like your business and so we're not going to let your business advertise.'"

As far as Biderman is concerned, the TTC had given him the green light on the $250,000 deal, which would see six city streetcars wrapped in his signature slogan: "Life is short. Have an affair."

The plan, Biderman said, is to roll out the text-only ads in January, with possible future ads placed on buses. ...........(more)

The complete piece is at: http://www.thestar.com/news/gta/article/737530--no-streetcars-named-desire

[zorahopkins]

1. This Sounds Better

"Life Is Short -- Cheat on Your Spouse....Tiger Woods Did!"