Accenture Marks 1st Sponsor to Cut Ties With Woods

[Omaha Steve]

Source: AP

By MARK WILLIAMS

Global consulting firm Accenture PLC has ended its relationship with Tiger Woods, marking the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced and he announced an indefinite leave from the sport to work on his marriage.

In its first statement since the Woods' scandal erupted, Accenture said Sunday the golfer is "no longer the right representative" after the "circumstances of the last two weeks." The move ends a six-year relationship during which the firm credited its "Go on, be a Tiger" campaign with boosting its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."

The firm plans to immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010. An Accenture spokeswoman declined to comment further. Advertising firm Young & Rubicam, which has handled the company's Tiger Woods ads, also would not comment on the move.

Read more: http://sports.excite.com/news/12132009/v2251.html

[onehandle]

1. Accenture is a mailbox in the Caribbean whose CEO admitted that their agenda is 'outsourcing jobs.'

They consult for companies that pay them to send American jobs to giant Accenture technical centers in several Asian countries.

In case you are wondering where your technology job went, ask Accenture.

[Ichingcarpenter]

9. And some said that movie wasn't political

Great point about that company


Tiger has a billion dollars....... who the fuck cares
about him losing his corporate endorsements.

He did make me watch golf though

[2Design]

2. Ah yes - the old Enron is high and mighty while our congress gives them

exclusive contracts and tax exemptions - this is not a great sponsor or a great company - changing names to disguise their misdeeds

[David__77]

3. This is so ridiculous.

This country is insane. He's a golfer, why should we care who he screws?

[Ilsa]

5. Yeah, and it's not like he broke the law, unlike some corporations. nt

[Ilsa]

4. What a fkg joke that criminal enterprises like Accenture have the nerve

to declare that a non-criminal isn't good enough to represent them.

[PSPS]

6. I think Gillette was the first.

[unhappycamper]

7. The old Andersen Consulting rears its ugly head. n/t

[Canuckistanian]

8. Tiger isn't "moral" enough

For a company that has outsourced millions of jobs and helped cook the books for Enron.

Tiger must be pretty bad.

[AllentownJake]

10. Too bad they didn't keep their original name

Arthur Andersen consulting.