"More hard working americans prefer Dunkin Donuts."

[Renew Deal]

Dunkin Donuts is running an ad with some suspect wording. They say that "More hard working americans prefer Dunkin Donuts to Starbucks." "Hard working americans" is one hell of a qualifier. I'd like to know what DD considers "Hard Working." Is it people that have jobs? Or people that dig ditches? Or white people (like Hillary used it)? Here's the ad: http://www.youtube.com/watch?v=ND9FQCNiP2M

[Earth_First]

1. ?

:shrug:

[Enrique]

2. isn't the guy working on the power lines black? n/t

[proud2BlibKansan]

3. Hmm. Did they ask if the respondent was hard working before they polled them?

LOL

[jmowreader]

4. It just looks like an unnecessary adjective

Like "patriotic American" or "red-blooded American."

Americans probably do prefer Dunkin Donuts coffee to Starbucks, and quite a lot of that is because Starbucks coffee is nearly non-potable.

[Skittles]

5. probably as opposed to the snooty elite types who prefer Starbucks

yup

[stray cat]

9. Likely educated versus no education

[Skittles]

51. ?

are you saying only educated folk like over-priced coffee?

[JVS]

97. I'm not sure Dunkin is any cheaper these days.

[notadmblnd]

100. you forgot burnt

they overroast their beans and every cup tastes like it's been sitting in the pot all day. Starbucks designer coffee is not for me.

[fascisthunter]

103. and yet you are saying only snooty types do?

you realize that meme is part of the right wing culture war on Americans, right? The idea that only snooty people buy coffee in one store as opposed to the other is ridiculous.

Then again, you could be using sarcasm, and if so, I apologize.

[Skittles]

106. get some reading comprehension skills

I'M not saying it - the AD CAMPAIGN is

[fascisthunter]

107. lol... was that even necessary?

Did you not see my line stating that I apologized if it were 'sarcasm'?

[Skittles]

108. no, it wasn't SARCASM

it was a direct opinion in response to a question: the ad campaign is basically saying "REAL AMERICA" prefers DD

[fascisthunter]

109. my statement regarding 'sarcasm' is in reference to your first post

and not the post I erroneously replied to.

I'm just glad you don't think of folks walking into star Bucks or DD's that way. I was surprised at first, but because I've seen your posts elsewhere, I figured it must be sarcasm. When I replied though, I was following the thread and replied to the wrong post.

[Taitertots]

75. Starbucks is for the "more money than common sense" crowd

It would take less time and cost less money to make better tasting coffee at home.

[ProfessorGAC]

90. I'm Highly Educated and I Prefer Dunkin' Donuts Coffee

So, if that's what they mean, then they'd be wrong.
GAC

[virgogal]

26. I agree------and I also hate Starbucks.

[Skittles]

37. nasty coffee

[Luminous Animal]

58. Agree. Dunkin Donuts as nasty as well.

It has to be some of the worst coffee I've drank in my life.

[Arkana]

49. Nailed it.

[MadBadger]

53. My, how elitist of you.

[Dorian Gray]

65. That's what I got from it too...

The Starbucks "elite" can sit around the store, for hours, playing around on their computers. Those who work hard go in, get their DD coffee, and leave to go to work.

[RobinA]

119. Most Likely

But I am a hard-working, highly educated American who prefers Starbucks. Now the doughnuts on the other hand...

[Journeyman]

6. Maybe "hardworking" is simply a euphemism for those who value their money. . .

and want more "coffee and dough" for their wages . . .

Right or wrong, I wouldn't see if for anything more than what it is: advertising. . .

[Bluebear]

7. >>Or white people (like Hillary used it)?<< What does that mean?

[NYC_SKP]

8. I've Figured it Out... "Hard-Working" is clearly CODE for People Who, yanno, Work Hard.

I'm pretty sure they mean people who work long hours for not a lot of money.

Who can't afford that shitty overpriced Starbucks shit.

And I'm one of them.

[stray cat]

12. I figured it was a slam on those with higher education

[Regret My New Name]

40. now now, even people with lots of education are working harder and longer for less....

I doubt it was a slam on people with higher education. After all, I'm betting most of the people who came with the ad have some form of higher education.

[Gormy Cuss]

96. Yeah, because most reporters don't have college degrees

:sarcasm:

Jobs portrayed:

auto mechanic
gardener/lawn care worker.
bridal shop employee or owner
telephone or electrical worker
reporter
guy wearing ear protection, profession unclear
cab driver

Throwing out the "reporter" it would be easy to assume that it's meant to convey people without higher ed even though there are college educated people working in most of those professions. What all do have in common is they're not sitting at desks.

[Renew Deal]

14. What does "work hard" mean?

You don't have to work long hours to work hard. And that leads to my point that "hard working" is a broad qualifier which might border on misleading.

[Regret My New Name]

44. It's broad because different people work hard differently.

It might be more physical for some jobs/people or mental for others. It's setting your focus on achieving something and putting a lot effort (mental or physical) into accomplishing that goal. A warehouse worker may put lots of physical effort into loading up trucks. A computer programmer might put a lot of mental effort into figuring out how solve a specific issues. An electrician may end up having to put a lot of mental and physical effort into whatever it is he's doing.

I guess my point is that working hard doesn't depend what you're trying to do or what it specifically involves, but rather the effort you put toward it achieving it.

I also think this whole thing is being waaay over-analyzed.

[EndersDame]

50. I found waiting tables to be the hardest job even compared to building trails in hot texas summers

using only hand tools. During a hot 110+ Texas summer building trails using hand tools I felt rightly justified that I worked harder (physically mostly but I also had to help solve problems on thee site) than and felt contempt for someone sitting on their ass in an air conditioned office.

Waiting tables by far is the hardest most stressful job I have ever had though. Waiting tables leads to smoking excessive drinking and drug use for most

[Dorian Gray]

66. It means

that they don't have time to sit around in a starbucks, reading the paper and drinking overpriced lattes.

[laughingliberal]

77. A commercial that could be misleading? I'm shocked, I tell you, shocked! nt

[Freddie Stubbs]

80. Physical labor rather than mental labor

[Phentex]

68. This made me LOL!

I think you're right.

:)

[Malikshah]

10. I'm most likely considered the elite, edumacated type, but prefer Dunkin

over Starbucks as the latter tastes so very bitter. (personally, I think that it's made with babies' tears--hence the bitterness)

[Boojatta]

11. Now Starbucks can ask, "What's your approach: the hard way or the smart way?"

"Now serving Americans who do things the smart way."

[notesdev]

13. Meaning that when people have to earn money

they care about what they spend it on. This is as opposed to when people get handed money that they don't have to work for.

[Renew Deal]

16. How many people fall into those two categories?

And do the people that get handed money include those on welfare and unemployment as well as those that hit the lottery? :shrug:

[Dappleganger]

15. Well I certainly prefer DD coffee over Starbucks burnt coffee.

Half the price and none of the pretense.

[laughingliberal]

79. Me too. nt

[RobinA]

120. Where?

Where is Dunkin Donuts coffee half the price of a similarly-sized Starbucks?

[Gidney N Cloyd]

17. I work hard and make my own god damn coffee.

Sorry DD, Starbucks, et al.

[marmar]

18. I like Dunkin Donuts' coffee.....You could play hockey with their donuts.

nt

[Quantess]

22. Their coffee is the best.

You can buy Dunkin Donuts ground coffee from the grocery store.

[notadmblnd]

101. Miejers brand Columbian is better

[brendan120678]

117. Or you can buy...

New England Coffee Company beans or grounds for half the price of DD.
And...get this...it is THE EXACT SAME COFFEE FROM THE EXACT SAME PLACE!
Just labeled differently.

[Blue_Tires]

23. +1...coffee, yes; donuts still a distant second to krispy kreme

[Forkboy]

55. Hmmmm. don't give me any ideas!

:)

[daleo]

19. Hard working has become a euphemism for working class

And Conservatives have attempted to co-op working class culture, claiming that the working class has the same interests as their bosses, which are somehow opposed to liberal values. It's a sort of Stockholm Syndrome, as far as I can tell.

Hard working is a flattery/insult term.

[dustbunnie]

38. Yes, exactly. It's come to be synonymous with "blue collar," physical laborers, etc... n/t

[Smarmie Doofus]

20. Standard issue subliminal anti-intellectual and anti-gay....

... appeal.

Starbucks people are effete, cerebral, epicene types, ya see?

It will probably work.

( For the record: I prefer Dunkin's. The coffee is better.)

[Fading Captain]

43. LOL. I think you take the branding too far

They know working class stiffs don't feel right paying over $2 for a large coffee at the yuppie coffee shops. So they make them feel proud of their coffee choice by calling them "hard working."

[Vinnie From Indy]

21. Slackers need donuts too!

I guess they don't want that class of people just loafing around in their stores.

[Stinky The Clown]

24. I can't muster any outrage for this

Not criticizing anyone who can. I get outraged at weird shit, too.

[BeatleBoot]

25. DD Owner is a Big Donor and Member of the Republican Party

Now, sic 'em Stinky, sic 'em!

[Stinky The Clown]

47. ah HA! I did not know that.

Makes sense, though.

Danke!

[northzax]

110. and Starbucks provides benefits

to all employees. (full disclosure, I work for the evil Seattle people) I, and everyone else below the director level, pay $33/month for pretty good, not excellent, health insurance. starting pay is above minimum wage (not much, but in six months it's $1.50 more in DC at least) they match my 401K and provide stock options to all partners who have been there a full year. does Dunkin Donuts provide health insurance? depends on the Franchisee. not in this region. why is Dunkin cheaper? they pay their people less, provide fewer benefits, spend nothing on employee development or the like. sure, I like my Boston Creme donut as much as anyone, but with the exception of take out brewed coffee, there's really no comparison between the places. go ahead, ask your local Dunkin guy how much a 12 oz. cappuccino should weigh? ask where their beans are sourced and what makes them Fair Trade Certified? go ahead.

[RobinA]

121. Thanks

Never worked at Starbucks, but I never understand Starbucks-hate. It always did appear to me that the people behind the counter are better trained than the average behind the counter guy or girl. Retail training is a big peeve of mine since I worked retail for many years back in the day.

[elleng]

63. 'Funny' how hard folks are trying to do so.

[valerief]

27. Isn't DD a Carlyle Group business? nt

[OmmmSweetOmmm]

29. Yes it is. :(

[Nikki Stone1]

72. No!

I had no idea! :wow:

[OmmmSweetOmmm]

73. I've boycotted it since. Here's a link

http://www.usnews.com/usnews/biztech/articles/061126/4equity.b.htm

[Nikki Stone1]

102. I'll be damned.

I'll be boycotting.

[northzax]

114. Carlyle only owns a third of Dunkin Brands

don't forget their partner, Bain Capital. (wait, Bain Capital, didn't that Romney fella...)

but the actual stores, unlike most Starbucks or Caribou, are franchises, owned by locals (for instance, most of the ones in New England are owned by one family of Portuguese descent)

[Monk06]

28. The ad is posted by DunkinBeatStarbucks.com So .....

Hard Working Americans =/= Starbucks drinkin, metrosexual, liberal elitist, global warming believin, anti Americans

[rustydog]

30. Krispy Kreme...not DD!

[Ikonoklast]

31. DD's coffee is ok, their donuts are only average.

Local donut shop has all the chain retailers beat for quality donuts, at a good price.


I drink Starbuck's, DD's, and McD's, just depends where I am, and if they are the closest coffee retailer.

I try not to get to cerebral about getting caffeine into my system on a cold, snowy morning before the sun is up. If it is hot and black, that's close enough for me most days.

Got one of each all within a mile of each other; just depends which way I turn that morning.

[Touchdown]

32. I guess nobody in Denver works hard, since Dunkin isn't around.

We have a Starbucks around every corner though.

[Mudoria]

33. I prefer Krispy Kreme... DD sucks

[1]

34. good coffee. yum...

[we can do it]

35. HW Boosh Is Part Owner - I Won't Touch It

[burning rain]

36. "Hard-working Americans" functions like Sarah Palin's "real Americans" here.

Appeal to social resentment of them arrogant snobs what look down their noses at folks like us. See, we're down-home, not a bunch of arrogant elitists like them Starbuck's-lovin' characters.

[muntrv]

39. Isn't DD owned by the Carlyle Group? As in Poppy's business?

[we can do it]

88. Yes

[JVS]

41. Starbucks has comfy couches, which attract lazy louts like myself.

[Regret My New Name]

45. I've always felt weird sitting in coffee shops...

I always feel like a guest who refuses to leave after the party or something.

[JVS]

48. I only go to coffee shops to nurse some coffee and sit around.

I've even used the coffee shop as a surrogate living room, playing games of cards, monopoly, and trivial pursuit. Of course this was at a local place where I knew the workers and the manager was usually gone. They'd sell me coffee at the refill price from the beginning of the night on.

[comtec]

89. I always prefer local... butI like starbucks... shoot me!

I am not actually a fan of coffee.
I like mixed better.
Something that requires a bit of effort.
When I was in the US going to a local coffee house was no problem, and they always had GREAT pastries, donuts, muffins, scones, leather chaps (oops)

But here in holland... Starbucks is IT for anything close to good coffee. So I like Starbucks. Byte me.

However there are a few "local" chains starting to pop up, and the latte's aren't bad. I prefer mocha personally, and SB does that rather well.

I've never truly understood the blind hatred starbucks gets from the left... after all they are a multi-billion dollar mega corp, who buys fair trade coffee, and officially, anyway, treats their employees well, and at least used to allow employees to work at ANY SB IN THE WORLD, once they got their employee card.

So are any of those things I just said about SB no longer true?

[JVS]

91. I don't mind starbucks. Their couches are perfectly comfy

What I don't like about Starbucks is: 1) Their wireless internet is not free, you have to pay AT&T for access. 2) There is usually some kind of supervisor around who keeps the place from being quite as friendly (would like the clerk who lets me loiter and gives me freebies) as the local place, then again God forbid the owner of the local place ever show up, because he'd be just as bad if not worse than the supervisor because he'd see that clerk as stealing from him. Other than those two things, I don't really give a shit, although I can also understand people simply preferring the taste of another place's coffee.

I do hope you're talking about Holland, Michigan and not the Netherlands when you say Starbucks is IT. Dutch coffee shops are world famous!

[comtec]

93. nope netherlands, the coffe here is ass

coffee shops sell pot not real coffee

god i miss cafe's and greasy spoons

its crazy but they cant make coffee here for nuttin!

hell even domino's is good poizza here (it is different than bac home)

but therre you are

[northzax]

113. you don't have to pay for wifi at starbucks

what you do need is a starbucks card, which yes, you have to load with $5 to start, but you can then use it to buy your drinks (oh, and if you had one? those 'refills' would be free.) you haven't asked your barista about it?

[Fading Captain]

42. They mean blue collar, obviously. Don't be so offended, yuppie!

LOL
It's a stupid ad

[Libertas1776]

46. Perhaps, once, many moons ago

when DD was a genuine working class catering chain in Massachusetts. Now its just another subsidiary of a behemoth evil corporation i.e. the Carlyle Group. It's kind of like when Dr. Evil used Starbucks as a front in his quest for world domination.

[MadBadger]

52. They are speaking about the "Working Class Americans."

Which you know are the only Americans that work hard.


lol


Its all a bunch of bullshit

[Romulox]

56. Yep. Those GD "Working Class Americans"! (scare quotes and title like capitalization in original.)

:shrug:

[Forkboy]

54. You wimp. Come live in the Northeast and you'll know.

:P

[Romulox]

57. Obvioulsy a swipe at Starbuck's clientele. Seems to have struck a nerve, too. nt

[paulsby]

59. it means working class... and DD *is* more working class than sbux

frankly, i think sbux coffee sux, and we don't have DD on the west coast (unfortunately), but when i go back east that's what i see.

[Luminous Animal]

60. If that is what it means then that is what it should say.

I won't buy coffee from either. The coffee at both suck. But the advertising campaign manufactures a class division.

[paulsby]

61. i don't buy coffee from either because i make my own

i can't understand why people pay for something you can make in your own house for FAR less with extremely minimal effort.

i have no problem paying for luxury. but sbux coffee isn't luxury. it sux.

if i NEEDEd a cup of coffee, i would choose dd over sbux, but if i have a choice, i prefer my home coffee brewer.

i don't think they are manufacturing the class division. i think it exists. i think many people purposefully choose DD's just because they loathe the yuppie sbux image.

and i KNOW some people go to sbux as much for the image as anything else. i know people like that.

"it's affordable luxury" one told me.

seriously.

no, good imported olives are affordable luxury.

so is good cheese.

good wine

etc.

sbux is mediocre coffee packaged with yuppie image.

[Luminous Animal]

62. All coffee that you do not make at home is an affordable luxury.

A regular cup of coffee at Starbucks (in San Francisco, anyway) is pretty much the same price as a regular cup of coffee at McDonald's. It is the fancy coffees that take a bite.

And yes, I agree. Those things that you can't make at home, excellent olives or cheese, or wine, it's worth saving your coffee money for a real treat.

[paulsby]

69. we have this place in seattle called

PFI - Pacific Food Importers.

it is my dream.

olives are $4-6 / lb. and they give them to you dry, with the brine for free.

an astounding collection of domestic and imported cheese.

kickass prosciutto di parma, too

and i bought 3 lbs of fresh mozarella.

THAT is affordable luxury.

[laughingliberal]

82. +1 nt

[RobinA]

122. To Each His Own

To me, all cheese is just bad tasting, spoiled milk. I'll take Starbucks, though.

[Marr]

95. It's not manufacturing class division, it's just taking advantage of it.

The popular view of Starbucks is that it's for white collar yuppies-- or at least cube rats. This is a clever slogan, IMHO.

[ShortnFiery]

67. IMO, WaWa and McD's makes the best cup of morning coffee.

It cracks me up in an absurd/funny way to see those long lines during the AM at Starbucks. The folks who wait to OVERPAY for their coffee, in some ways, are not the sharpest tools in the shed. :silly:

[paulsby]

70. in seattle, McD's uses "seattle's best" coffee

which imo is superior to the SBUX stuff.

[CBR]

78. +1 for WaWa nt

[name not needed]

64. Am I the only one who thinks their coffee tastes like warmed-up shit?

[Iggo]

71. Everybody identifies as a "Hard Workin American."

That's the beauty of it.

[Freddie Stubbs]

74. Probably referring to blue collar workers

[Tailormyst]

76. Love DD coffee and hate Starbucks coffee with a passion

And by "hardworking" I believe they are referring to the working class, blue collar types. Even if I liked Starbucks I would not pay those ridiculous prices. If I say " Large regular please" and they look at me with a blank stare I am in the wrong place.

[Iggo]

84. Exactly the opposite here.

Love Starbucks and can't stand DD mud.

[Taitertots]

81. Who finds it so hard to make coffee that they have to stop and get some on the way to work?

It is coffee! All you need is hot water and ground coffee beans. It takes seconds to set up the coffee maker, and it brews in less time then you wait in a coffee shop line. You could brew gallons at home for the price of one large coffee, and it would taste better too.

[dembotoz]

94. but i love the donuts

dd over starbucks any day
a. the donuts
b. its cheaper.
c. damn don't need a c

[northzax]

112. well, many people don't want to drive

with hot liquids. in DC, you can't take food or drink on public transportation. and it's a nice break from the routine of the day for a lot of people. all sorts of reasons.

[Taitertots]

116. Are they going to search your bags for a thermos?

I wonder if that restriction applies to eating and drinking, not having sealed food and beverages.

Who can't drive with a thermos?

[northzax]

126. and people can bring lunch

but lunch places proliferate in cities. go figure.

[meow2u3]

83. Cops must be some really hard-working Americans

:evilgrin:

[Iggo]

85. delete

:evilgrin:

[Canuckistanian]

86. What do unemployed Americans prefer?

That's the demographic they should be going for. It's a growth sector.

[Javaman]

87. Brought to you by the good people at the carlyle group.

:puke:

[JVS]

92. Hard workers indeed!

[upi402]

98. Bush 1, Bush 2, Thailand's most wanted Taksin, Chung in Korea lasted 2 weeks

All kinds of criminality in the carlyle group.

Clinton liked these guys and had some in his show;
Mack McLarty, Carlyle Group Senior Advisor (from 2003), White House Chief of Staff to President Bill Clinton from 1993 to 1994.
Arthur Levitt, Chairman of the U.S. Securities and Exchange Commission (SEC) under President Bill Clinton, Carlyle Senior Advisor from 2001 to the present.

[notadmblnd]

99. I think they were trying to compare blue collar to white collar

they could have done a better job.

[fascisthunter]

104. Do People Realize calling Star Bucks coffee drinkers Elitist is as stupid

as saying only working class folks buy Dunkin' Donuts coffee? I mean are any of you being paid by Dunkin' Donuts to repeat that right wing meme to divide "educated folks" from uneducated "working class"... I mean, I guess it helps Dunk's profit, but how does it help you? Does it make you feel more average to drink at Dunk's as opposed to buying a frickin coffee at Starbucks?

You either like the coffee or you don't...

[timtom]

105. Dunkin Donuts = Carlyle Group

And it's crappy coffee.

I buy whole-bean dark-roasted (espresso at Barney's and French roast at Starbuck's) and brew my own damn coffee. All else is drek!

[TexasObserver]

111. It's an appeal to working people who make less and can't pay Starbuck prices.

Or so it seems.

It appears to appeal to workers who don't wear suits and ride elevators to work in downtown buildings.

[anonymous171]

115. Most hard working Americans make their own fucking coffee. nt

[CRK7376]

118. Dunken Donuts Suck,

long live Krispy Kreme! Didn't Starbuck have a song or two on pop radio in the '70s....Starbucks coffee is too expensive and doesn't taste very good. McCafe is soooo much better.

[RobinA]

124. McD's Coffee

has got to be the worst coffee on the freakin' planet. I try it once every decade just to see if it's changed since I worked there in the '70's. It hasn't. Jeez, when we used to make the coffee the grounds smelled 100 years old when you opened the bag, none of that rich coffee aroma. And it's STILL too hot, although several degrees cooler than when I worked there, when you could peel paint with it. I don't let that stuff near me.

[izzybeans]

123. If I had to choose between shit coffee and a semi-shitty coffee

I go with Dunkin Donuts.

[Bill McBlueState]

125. They mean "people who think they work hard"

i.e., everyone.

Because they want everyone to buy their coffee.