"Vatican City – The following is the integral text of the Pope’s Message for the 44th World Communications Day (16 May 2010):All priests have as their primary duty the proclamation of Jesus Christ, the incarnate Word of God, and the communication of his saving grace in the sacraments.
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Such is the lofty dignity and beauty of the mission of the priest, which responds in a special way to the challenge raised by the Apostle Paul: "The Scripture says, 'No one who believes in him will be put to shame ... everyone who calls on the name of the Lord will be saved.' But how can they call on him in whom they have not believed? And how can they believe in him of whom they have not heard? And how can they hear without someone to preach? And how can people preach unless they are sent? (Rom 10:11, 13-15).
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Responding adequately to this challenge amid today's cultural shifts, to which young people are especially sensitive, necessarily involves using new communications technologies. The world of digital communication, with its almost limitless expressive capacity, makes us appreciate all the more Saint Paul's exclamation: "Woe to me if I do not preach the Gospel" (1 Cor 9:16) The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts. Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word.
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The development of the new technologies and the larger digital world represents a great resource for humanity as a whole and for every individual, and it can act as a stimulus to encounter and dialogue. But this development likewise represents a great opportunity for believers. No door can or should be closed to those who, in the name of the risen Christ, are committed to drawing near to others. To priests in particular the new media offer ever new and far-reaching pastoral possibilities, encouraging them to embody the universality of the Church's mission, to build a vast and real fellowship, and to testify in today's world to the new life which comes from hearing the Gospel of Jesus, the eternal Son who came among us for our salvation. At the same time, priests must always bear in mind that the ultimate fruitfulness of their ministry comes from Christ himself, encountered and listened to in prayer; proclaimed in preaching and lived witness; and known, loved and celebrated in the sacraments, especially the Holy Eucharist and Reconciliation.
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the whole interesting document is here:
http://www.speroforum.com/a/26099/Vatican---Pope-Internet-an-instrument-for-the-proclamation-of-Christit is worth reading, under many aspects.